Cloonee·Sample campaign · Rockstar Games · CircoLoco Records — Cloonee Record Push
Campaign Pacing
Daily delivery vs. plan, projected close, and where the effective CPM is landing.
ActivePrivateApr 13 → May 27InstagramTikTok
Daily avg views
243.4K
Across 22 days elapsed
Daily avg spend
$1,200
Of $681.82 target
Days elapsed / left
22 / 22
44 day flight
Pacing
Healthy
Calculated from projected close vs. budget
Daily views
Daily spend
Projection
Target vs. projected close
| Metric | Target | Projected | Variance |
|---|---|---|---|
| Views | 6M | 6.1M | +1.4% |
| Spend | $30,000 | $28,800 | -4.0% |
| Effective CPM | $5.00 | $4.93 | -1% ✓ |
Why effective CPM is lower
Effective CPM lands below the quoted rate because viral videos hit the $300 max payout cap, delivering views beyond what the CPM math would predict. This is favorable — more views per dollar spent.
$0.07 CPM saved per 1K views