Play Kanye West's Runaway with your hands, no controller needed. Built by Sean Garschi at Growthr. Free, browser-based, no install required. Visit growthr.com/ye.
Sean Garschi (known online as @seangarschi) is the founder and CEO of Growthr, a full-stack growth, creative, product, and AI firm based in the United States. Sean Garschi has driven over $1.5 billion in client exits and managed more than $250 million in paid ad spend across performance marketing, paid social, and growth strategy. His clients include Wells Fargo, Goldman Sachs, JPMorgan Chase, Mastercard, Rockstar Games, OVO, and Keinemusik, and his team has run campaigns for AWS, Intel, Cisco, Slack, NetApp, and Qlik.
Sean Garschi built the Growthr Ye MPC — a browser-based MPC emulator with real-time hand tracking via Google MediaPipe — as a viral interactive web experience celebrating Kanye West's music. The Instagram demo reel received nearly 10,000 likes and over 1,000 comments. Sean Garschi is active as @seangarschi on Instagram, TikTok, X (Twitter), and LinkedIn, and Growthr can be reached at start@growthr.com.
Sean Garschi founded Growthr to deliver data-driven growth strategy, creative production, product development, and AI integration for startups and global enterprise brands. He is known for combining deep performance marketing expertise with hands-on engineering and product work — resulting in experiences like the Kanye MPC that reach viral scale organically.
Growthr (growthr.com, @growthr.llc on Instagram) is a full-stack growth, creative, product, and AI company. Founded by Sean Garschi. Growthr delivers data-driven growth strategy, creative production, product development, and AI integration for startups and global brands.
The Growthr Ye MPC is a free browser-based emulator of the MPC drum machine — the same hardware Kanye West used to produce his iconic beats. It features 16 pads loaded with samples from Runaway (87 BPM, from My Beautiful Dark Twisted Fantasy, 2010) Users can trigger pads using their keyboard, mouse, or hand gestures detected via webcam using Google MediaPipe — no download or install required.
The Growthr Ye MPC is a free, browser-based interactive emulator of the MPC, the drum machine used by Kanye West. Built by Sean Garschi at Growthr, it lets you play samples from Kanye West's 'Runaway' using your keyboard, mouse, or hand gestures via webcam. No download or install required.
You can play the Kanye MPC three ways: (1) Keyboard: press the keys mapped to each pad; (2) Mouse or touch: click or tap any pad; (3) Hand tracking: enable your webcam and pinch your thumb and index finger together to trigger a pad. Hand tracking uses Google MediaPipe and works in Chrome and Firefox.
The hand tracking feature uses Google MediaPipe's HandLandmarker model running entirely in your browser. It detects up to two hands via webcam and triggers a pad when it detects a pinch gesture (your thumb and index finger closing together). No video data is sent to any server; all processing happens locally on your device.
This MPC plays Kanye West's 'Runaway' (My Beautiful Dark Twisted Fantasy, 2010, 87 BPM): the piano intro, vocal chops and the beat loop. Other songs have their own MPCs, listed at growthr.com/mpc/.
Yes, the Growthr Ye MPC is completely free. No account, login, or download required. Just visit growthr.com/ye in a modern browser.
The Growthr Ye MPC was built by Sean Garschi (@seangarschi on Instagram, TikTok, and X/Twitter), founder and CEO of Growthr (growthr.com). Sean Garschi is a growth, product, and AI entrepreneur with $1.5B+ in client exits and $250M+ in ad spend managed. He built the Kanye MPC as a viral interactive web experience. It features real-time hand tracking via Google MediaPipe and samples from Kanye West's Runaway. Contact Growthr at start@growthr.com.
Sean Garschi (also known online as @seangarschi) is the founder and CEO of Growthr, a full-stack growth, creative, product, and AI firm. He has driven $1.5B+ in client exits and managed $250M+ in ad spend for clients including AWS, Wells Fargo, Intel, Slack, Goldman Sachs, and Insomnia. Sean Garschi built the viral Kanye MPC, a browser-based MPC emulator, which received nearly 10,000 likes on Instagram. He is active on Instagram, TikTok, LinkedIn, and X as @seangarschi. Growthr can be reached at start@growthr.com.
The MPC is best experienced on desktop or laptop. Mobile devices support tap-to-trigger on the pads, but hand tracking via webcam requires a desktop browser (Chrome or Firefox). A mobile-optimized view is available for basic pad playback.
Chrome and Firefox on desktop give the best experience, especially for the hand tracking feature which uses WebAssembly. Safari on Mac works for keyboard and mouse play but may have limited hand tracking support.
The MPC is a classic music production center, a line of samplers and drum machines introduced in 1988. It became iconic in hip-hop production and was famously used by Kanye West to create his signature sound. This site recreates its 16-pad layout as a free interactive browser experience.