GEO Agency
Every agency added "AI SEO" to its homepage this year. Most of the plans underneath are schema markup, an llms.txt file, and rewritten FAQ pages. Those take an afternoon and do not decide whether an engine recommends you. Here is the brief a buyer should hand any GEO agency, and how Growthr answers each line.
Book the $99 strategy call →When we asked ChatGPT which companies do SEO and GEO, it built its shortlist from agencies' own program pages and their review profiles, and it stated the rule it applied: reject any agency whose plan consists of schema, llms.txt, FAQ pages, and "AI-friendly" rewrites. The engines themselves describe the discipline in three parts.
Can the engine fetch your pages from a datacenter, without JavaScript, and lift a specific answer from them? This is the technical half, and it is table stakes, not the strategy.
Engines recommend who the web vouches for: reviews, directories, comparison articles, press. Your own site cannot supply it. A plan with no off-site line has no way to move the recommendation rung.
A fixed prompt set, run the same way every month across the engines your buyers use, logged by rung and by source. Without it there is no way to know whether anything worked.
Put these in the brief. Any agency that cannot answer all six in writing is selling a checklist.
Require a visibility baseline across ChatGPT, Perplexity, and Google AI Overviews before work starts, and competitor-level share-of-voice tracking after. Growthr runs your buyers' prompts in sessions with no account memory, logs each on a five-rung ladder (absent, cited, mentioned, recommended, recommended against) with the sources that built the answer, and repeats it monthly under Manage.
Require a full technical audit with implementation, not recommendations, and a content plan based on actual search and prompt demand. Growthr's $499 audit scores the technical half and the $1,499 Boost ships it; the content plan comes from Search Console and the prompt baseline, and production is quoted per piece or as a program.
Require a digital PR, reviews, directories, and citations strategy, and reporting that separates Google organic from AI mentions, citations, referral traffic, and leads. Growthr maps the sources your category's answers are built from, scopes the off-site program separately because it runs for months, and reports the two surfaces on separate lines against the baseline.
The same six parts, delivered through the ladder. The audit scores all six; Boost ships the on-site work; Manage measures.
Your buyers' prompts across ChatGPT, Perplexity, and Google AI Overviews, logged by rung and source, before anything changes.
Tracked monthly against the competitors the engines actually name, not the ones you assume.
Crawler access, extractable text, schema, metadata, internal links, and the machine layer, done by us in your CMS or by pull request.
Pain-first pages that answer the buyer's question before they know the category, chosen from real queries and prompts.
Reviews, directories, citations, and press, aimed at the sources the answers are built from; scoped separately because it is ongoing.
Google organic on one line, AI citations, mentions, and referrals on another, both against the baseline.
Growthr runs its own 19-prompt baseline across the three engines every month and publishes the method. The August 2026 run found the site cited on every prompt that contained its name and recommended on none where a buyer was choosing without knowing it, which is the citation-versus-recommendation gap the six-part brief exists to close. The fix order came from the sources column, not from more site content.
llms.txt, full schema coverage, AI-readable pages, and restructured content shipped in July 2026. Sessions referred by ChatGPT grew 11x in the last 90 days versus the prior 90 (GA4, August 2026), early absolute numbers on a young channel. The slope is the point, and the off-site half is the ongoing work.
$99 strategy call, a live teardown that includes running your buyers' prompts with you on the screen; credits toward the audit. $499 Search Audit, all six parts scored, within 48 hours of access. $1,499 Boost, the on-site work implemented in about two weeks on sites up to roughly 25 indexable pages, audit credited; larger sites quoted by size and scope. $199 a month Manage, the monthly baseline and share-of-voice tracking, optional. Content production and the off-site program are quoted separately because both are ongoing.
The full program is described on the generative engine optimization page, booking and platforms are on the Search Boost page, and every price is on the pricing page. To run the baseline yourself first, use the 20-minute check.
Six things, in writing: a visibility baseline across ChatGPT, Perplexity, and Google AI Overviews before work starts; competitor-level prompt and share-of-voice tracking; a full technical SEO audit with implementation, not recommendations; a content plan based on actual search and prompt demand; a digital PR, reviews, and citations strategy for third-party authority; and reporting that separates Google organic traffic from AI mentions, citations, referral traffic, and leads. Growthr delivers all six on its flat-fee ladder.
Ask for the plan. If it consists mostly of schema markup, an llms.txt file, FAQ pages, and rewriting articles to be "AI friendly", it is a checklist, not a program; those items take an afternoon and do not decide recommendations. A real program includes entity authority and third-party mentions, retrieval and technical fundamentals, and measurable model visibility across the engines, with the off-site work scoped as the ongoing program it is.
Yes. Generative engine optimization (GEO), answer engine optimization (AEO), AI SEO, AI search optimization, and LLM optimization are different labels for the same work: getting a business retrieved, cited, and recommended by AI answer engines. The label the vendor uses matters less than whether the six requirements above are in the plan.
Citations, where one of your pages appears as a source, depend on your own content and tend to move within weeks of the on-site fixes. Recommendations, where you are on the shortlist, depend on consensus across the web and move over months as reviews, listings, and mentions accumulate. Growthr reports both rungs separately and treats a two-month trend as signal; a single month's change is noise.
$99 strategy call, $499 audit within 48 hours of access, $1,499 implementation on sites up to roughly 25 indexable pages (larger sites custom-quoted), and an optional $199 per month monitoring plan. Each step credits into the next. Content production and the off-site authority program are quoted separately because both are ongoing.
The $99 strategy call runs your buyers' prompts live and ends with the fix order for your site. It credits toward the audit.