Paid acquisition built
on attribution.
Measured to the dollar.
One embedded team runs the whole funnel: strategy, creative, media buying on every paid channel, landing-page and funnel testing, and the measurement layer that ties every dollar to revenue. Search, social, app networks, programmatic, CTV, OOH, and affiliate all sit inside one rate: $10,000 a month plus a flat 10% of managed spend, with $250M+ in ad spend managed since 2021.
Ad Spend ManagedSince 2021Down-Funnel CPAFunded accounts, not clicks
One RateNo tiers, no bracketsWho this is for
For teams with a live offer, a defined conversion event, and enough media activity to support weekly testing. The embedded retainer is usually a better fit above roughly $20,000 a month in media spend; that is a fit guideline, not a minimum.
Bring access to ad accounts, analytics, and the CRM or product events that distinguish a qualified customer from a click. We agree on the acquisition metric and reporting before changing spend.
Paid media, creative testing, attribution, pipelines, dashboards, and reporting sit inside the $10,000 monthly retainer plus 10% of managed spend. Website builds and lifecycle programs are scoped separately. For a decision before an ongoing engagement, book a $250 advisory session.
Most paid media teams
optimize the wrong metric.
Impressions and click-through rate look like progress and say nothing about whether the business is growing. Three principles keep Growthr's spend tied to real outcomes.
Attribution first
Before spending a dollar, we build the measurement infrastructure: pixel implementation, conversion tracking, UTM architecture, and dashboard setup. Nothing launches until spend is traceable to a real outcome.
Down-funnel optimization
We optimize to cost-per-acquisition at the deepest meaningful funnel event, a funded account rather than a signup, so budget decisions are based on real unit economics.
Weekly creative sprints
The creative team produces and tests new ad variations every week. Down-funnel performance, not preference, decides which creatives get more budget.
One team,
the whole funnel.
Ad spend performs only as well as the strategy, creative, landing page, and measurement around it. One Growthr team runs all of them, so a result in one changes the others the same week.
Strategy
We start by defining who the customer is, which conversion event proves they are worth acquiring, and what CAC the unit economics can carry. That becomes a channel mix and a testing roadmap, owned by a fractional CMO who sits in your Slack.
Testing RoadmapSample quarterCreative
The creative team ships new ads every week. Each ad is built from a hook, an explainer, and a closer, and each block is scored on its own, so winners from different ads get recombined into the next sprint. How we produce creative.
This Week's SprintSample sprintMedia buying
Each week, budget moves to the channels producing customers at the target CAC. Paid social, paid search, app networks, programmatic display, CTV, OOH, and affiliate all run under the same attribution, so they compete on the same number.
Spend by ChannelSample weekLanding pages and funnel
Once a click is paid for, the landing page and signup flow decide the CAC. We map every step from ad to conversion, find where people drop, and run A/B tests on the landing page, the offer, and the signup flow. That is part of the retainer. When you need new pages designed and built, our web design team scopes that as a separate project. For Trim, a rebuilt landing page was part of cutting CPA 20%.
Funnel Drop-OffSample funnelMeasurement
Pixels, server-side conversion tracking, UTM structure, and CRM scoring go in before spend scales, so we judge each channel on the customers it produces. Every week you get a review of what ran, what it returned, what we stopped, and what changes next.
Down-Funnel CPASample accountCreative we produced
and put spend behind.
Video and static ads for StellarFi, Trim, Experian and SaverLife, and MVMI. Each one was made to be tested, and down-funnel results decided which got budget.
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Every channel,
one dashboard.
Clients get a live Growthr dashboard with spend, revenue, and CPA across every platform, updated daily. The numbers below are a sample account, not a client's. See the data platform.
Measured on outcomes,
not impressions.
Three engagements where the attribution layer went in first and the spend followed the economics.
StellarFi
Launched across Meta, Google, TikTok, and Reddit simultaneously, testing 50+ creative variations. Went from launch to $2M ARR in 150 days, scaled spend 5x while cutting CAC 50%, and the results powered a $15M Series A raise.
Trim
Built the paid acquisition engine from zero: full-funnel tracking, a rebuilt landing page, weekly creative sprints, and spend scaled from $5K a month to $50K+ a week. Scaled paid acquisition 4x while cutting CPA 20% and sustaining 126% ROAS, driving 2M+ sign-ups ahead of acquisition by OneMain Financial.
SaverLife with JPMorgan Chase, Mastercard, Wells Fargo
Precision geo-targeted campaigns across Georgia, Alabama, the DMV, and Philadelphia, plus an 18-month national microentrepreneur campaign for Mastercard Strive USA that delivered every funder KPI.
Full-funnel coverage.
Chosen per client.
Every paid channel is available inside the retainer. The mix is chosen per client based on where the down-funnel economics hold up, rather than run uniformly across all of them.
Paid social (Meta ads agency)
Meta, TikTok, Snapchat, Reddit, X, and LinkedIn campaigns built on structured creative testing and audience segmentation.
Paid search (Google Ads and PPC)
Google Search, Shopping, YouTube, and Performance Max campaigns tied to the same down-funnel attribution as social.
App marketing
User acquisition across AppLovin and mobile networks for app-first businesses.
Programmatic, CTV, and OOH
Programmatic display, connected TV, and out-of-home buys for reach and retargeting, measured against the same down-funnel event as everything else.
Affiliate networks
Performance-based affiliate partnerships that extend acquisition beyond owned media.
Attribution infrastructure
Pixel setup, conversion tracking, and dashboards built to support every channel above.
One rate.
Every channel inside it.
$10,000 per month for the embedded growth team, plus a flat 10% of managed media spend. One rate across every channel, with no marginal brackets, tiers, or minimums. The retainer covers strategy and fractional CMO leadership, full-funnel media buying on every channel including programmatic, CTV, and OOH, creative production and testing, landing-page and funnel conversion testing, content strategy, analytics instrumentation, attribution and CRM scoring, data pipelines and custom dashboards, reporting, and the embedded team itself.
Not included, and sold separately: SEO and GEO, website and landing-page design and build, email and lifecycle programs, content production, app store optimization, branding and design, and AI engineering projects. Below roughly $20,000 a month in media spend the retainer is usually the wrong shape; those companies get Clipper, pay per verified view with no retainer, or one of the standalone projects. Every Growthr price is on the pricing page.
Performance marketing, explained.
What does a performance marketing agency do?
A performance marketing agency manages paid acquisition across platforms like Meta, Google, and TikTok, and is measured on down-funnel outcomes (signups, funded accounts, revenue) rather than impressions or clicks. Growthr builds attribution infrastructure before spending, then runs paid acquisition optimized to CPA and ROAS.
Which platforms does Growthr run paid media on?
Growthr manages paid acquisition across Meta, Google, TikTok, Reddit, AppLovin, and affiliate networks. Platform mix is chosen per client based on where the down-funnel economics work best, not run uniformly across every channel.
How does Growthr measure performance marketing success?
Growthr optimizes to cost-per-acquisition at the deepest meaningful funnel event, such as a funded account rather than a signup, so budget decisions are based on real unit economics rather than vanity metrics like impressions or click-through rate.
What results has Growthr's performance marketing delivered?
Growthr has managed over $250M in ad spend. Results include taking StellarFi from launch to $2M ARR in 150 days with a 50% CAC reduction, and scaling Trim's paid acquisition 4x while sustaining 126% ROAS and driving 2M+ sign-ups ahead of its acquisition by OneMain Financial.
Is Growthr a Google Ads agency, a Meta ads agency, or a PPC agency?
All three, under one team and one rate. Paid search (Google Search, Shopping, YouTube, Performance Max), paid social (Meta, TikTok, Snapchat, Reddit, X, LinkedIn), app networks, programmatic, CTV, and affiliate are all run inside the embedded retainer at $10,000 per month plus a flat 10% of managed media spend, with the same down-funnel attribution across every channel. Vertical and channel detail: fintech, app marketing, and fractional CMO.
Does the retainer include landing pages and funnel optimization?
Optimization, yes. Mapping the funnel from ad click to conversion, finding where people drop, and A/B testing landing pages, offers, and signup flows are all inside the $10,000 monthly retainer. Designing and building new pages or a new site is a separate web design project, quoted on its own.
What is it like to work with Growthr day to day?
Your team and ours share a Slack channel, so questions go to the people doing the work. You get a live Growthr dashboard with spend and results across every channel, and a detailed review every week covering what ran, what it returned, what we stopped, and what changes next. We are reachable on nights and weekends when something breaks. Growthr takes on a limited number of new clients each quarter to keep it that way.
Do you require a minimum ad spend to work with Growthr?
Engagement structure depends on stage and goals. Growthr works with both early-stage startups building their first acquisition channel and larger clients scaling proven economics. The embedded retainer fits best above roughly $20,000 per month in media spend; below that, Clipper or a standalone project is usually the better shape. Book a call to discuss fit for your budget and stage.
Last updated
Find out where your
funnel economics break.
On the discovery call we audit your current attribution setup and show you where the down-funnel economics break down, before any spend moves.
Fintech marketing agencyWhere Growthr started, and its deepest verticalApp marketing: Apple Search Ads, Google App Campaigns, in-app networksThe Growthr data platform: every channel in one dashboardCreative production: the weekly sprints behind the spend
Web design: new landing pages and sites, scoped separatelyFractional CMO leadership inside the retainer
Every Growthr price on one pageCompare Growthr engagement optionsScope, billing, and fit across retainer, advisory, and search services