B2B growth,
measured in
qualified pipeline.
Account-based marketing, demand generation on LinkedIn and search, and lead scoring that sends closed pipeline back to the ad platforms so they find more of it. Our team has run B2B programs for Goldman Sachs, AWS, Cisco, Intel, and Experian. Growthr runs the same work as an embedded team, with attribution wired into the CRM you already use.
Where B2B paid media
usually goes wrong.
The B2B teams that talk to us describe the same three gaps. Each one closes with measurement.
Leads sales will not call
Campaigns optimized to form fills find people who fill in forms. We score every lead on fit and intent inside the CRM, return the qualified ones to LinkedIn, Google, and Meta as the conversion, and let the platforms learn from the leads sales actually works.
Attribution that stops at the form
Ad platforms report leads, the CRM reports revenue, and nobody joins the two. We carry campaign and account data through to opportunity and closed-won, so cost per qualified opportunity shows up on a dashboard.
A long cycle, a short reporting window
Enterprise deals take months to close, and budgets get reviewed monthly. Reporting tracks account progress by stage (engaged, meeting booked, opportunity, closed) so a program can be judged before the first deal lands.
From account list
to closed pipeline.
Three steps, in this order.
Define the accounts and the events
Ideal customer profile, a named account list, and the CRM stages that count as progress. Tracking, UTM architecture, and the CRM connection go in before any budget scales.
Launch where the buyers are
LinkedIn on the account list and job functions, Google on category and competitor intent, Meta and programmatic for retargeting, and content that answers the questions buyers search for. Creative is tested weekly against qualified opportunities.
Scale on cost per opportunity
Budget moves to the channels and accounts producing qualified pipeline at a cost the sales cycle can carry. Reporting splits channel, segment, and account tier.
What the embedded team runs
for a B2B company.
The retainer covers the full stack under one rate. The last two items are quoted as projects.
Account-based marketing
Named account lists by tier, with campaigns and creative matched to each tier and account engagement reported by stage.
LinkedIn, Meta, and programmatic
LinkedIn on account lists and job functions, Meta and programmatic for retargeting, CTV and OOH where the budget supports them.
Paid search
Google on category, problem, and competitor intent, bid to qualified opportunities instead of raw leads.
Lead scoring and CRM integration
Fit and intent scoring in the CRM, with qualified leads and closed-won deals returned to the ad platforms as conversions.
Pipeline attribution and dashboards
Campaign data carried through to opportunity and revenue, reported by channel, segment, and account tier.
Content for buyers and AI search
Articles, comparison pages, and research that answer what buyers ask Google and ChatGPT during evaluation. See content marketing.
Landing pages and web builds
Demo and campaign pages built for conversion, quoted as a project. See web design.
SEO and GEO
A scored audit and fixes for Google and AI search, from a $99 call to a $1,499 Boost. See the SEO and GEO ladder.
Enterprise B2B,
run by our team.
Before Growthr, our team ran B2B programs for enterprise technology and financial-services brands. We also publish our own research on how B2B software sites read to AI.
Financial services
Our team has run B2B account-based marketing, lead generation, and brand campaigns for Goldman Sachs, Experian, and Prudential.
Enterprise technology
Our team has run ABM, lead generation, and brand campaigns for AWS, Intel, Cisco, NetApp, and DXC.
Can AI read your SaaS site?
We scanned 100 large B2B software domains and 40 seed-to-Series-B companies in September 2026. The smaller companies scored higher, a median of 78.5 against 77, which tracks the age of the stack rather than budget. Read the research.
One rate,
every channel.
B2B runs on the same embedded retainer as every Growthr engagement: $10,000 per month plus a flat 10% of managed media spend, one rate across every channel with no brackets. It covers strategy and fractional CMO leadership, paid media, creative production and testing, account lists, lead scoring, CRM attribution, dashboards, and reporting. Detail on the pricing page.
Landing pages and web builds, trade-show lead ingestion, and SEO and GEO are quoted as separate projects. Below roughly $20,000 a month in media spend the retainer is usually the wrong size; start with the SEO and GEO audit or an advisory call.
B2B marketing, explained.
What does a B2B marketing agency do?
A B2B marketing agency generates qualified pipeline for companies that sell to other businesses. The work covers the ideal customer profile and account lists, account-based marketing, paid demand generation on LinkedIn, Google, and Meta, content for buyers researching a purchase, lead scoring, and attribution that connects ad spend to opportunities and revenue in the CRM. Growthr runs it as an embedded team inside the client's organization.
What is account-based marketing?
Account-based marketing targets a named list of companies instead of a broad audience. Accounts are tiered by fit and value, each tier gets campaigns and creative matched to it, and success is measured by account progress (engaged, meeting booked, opportunity, closed) rather than by lead volume. It suits products with high contract values and buying committees.
How do you measure B2B marketing when deals take months to close?
By tracking account progress through CRM stages and reporting cost per qualified opportunity alongside closed revenue. Campaign and account data is carried from the first touch through to opportunity and closed-won, and qualified leads are returned to the ad platforms as conversions, so the platforms learn from pipeline instead of form fills.
Which B2B companies has the Growthr team worked with?
Our team has run B2B account-based marketing, lead generation, and brand campaigns for Goldman Sachs, Experian, and Prudential in financial services, and for AWS, Intel, Cisco, NetApp, and DXC in enterprise technology. For institutional fintech the same method is described on our fintech marketing page.
How much does a B2B marketing agency cost?
Growthr's embedded retainer is $10,000 per month plus a flat 10% of managed media spend, one rate across every channel, covering strategy, paid media, creative, lead scoring, CRM attribution, and reporting. Landing pages, web builds, trade-show lead ingestion, and SEO and GEO are quoted separately. Below roughly $20,000 a month in media spend, a standalone project is usually the better fit.
Last updated
Tie spend to pipeline
your sales team will work.
Book a discovery call. Bring your CRM stages and current channel mix, and we will show you where the qualified pipeline is coming from and what we would change first.
