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Fintech growth,
measured to
the funded account.

Attribution before spend, optimization to the funded account, creative that clears compliance before it is tested. Growthr ran growth for Truebill before its $1.3B acquisition by Rocket Companies, built Trim's acquisition engine from zero to 2M+ sign-ups before OneMain Financial bought it, and took StellarFi from launch to $2M ARR in 150 days. Fintech is where Growthr started, and it is still the deepest work we do.

StellarFiStellarFi, CACLaunch to 150 days
CAC vs launch, with spend scaled 5x
-50%
Meta, Google, TikTok, and Reddit launched together; 50+ creatives tested
SaverLifeSaverLife Institutional ProgramsThrough SaverLife
TrimTrim, Acquisition EngineFrom zero

Who this is for

For financial-product teams that can connect marketing to a defined customer outcome, such as an approved or funded account, and have a review owner for product claims and disclosures.

Bring the product category, target markets, approval process, and conversion data. Channel eligibility and audience restrictions need to be checked before a launch, alongside the creative and landing page.

The embedded retainer is $10,000 a month plus 10% of managed media spend. Standalone builds and specialist programs are quoted after scope. See the StellarFi and Trim work for relevant examples.

Google restricts some financial products and requires specific disclosures for financial-services advertising. We check the product and target market against the financial products policy and personalized-advertising restrictions when scoping channels.

$1.5B+ in client exits.
Most of it fintech.

Three fintech engagements, each with a different conversion event and a different funder.

StellarFi

Embedded to build the growth engine from scratch. Launched across Meta, Google, TikTok, and Reddit at once, tested 50+ creative variations, scaled spend 5x while cutting CAC 50%, acquired 300K+ users, and reached $2M ARR in 150 days. The results powered the $15M Series A.

300K+
Users acquired
$15M
Series A raised

Trim

Full-funnel tracking instrumented, landing page rebuilt, weekly creative sprints, spend scaled from $5K a month to $50K+ a week with CPA down 20% and ROAS sustained at 126%. The infrastructure supported the acquisition by OneMain Financial.

4x
Spend scaled
-20%
CPA

SaverLife × JPMorgan Chase, Mastercard, Wells Fargo

A controlled geo-targeted field experiment across Georgia, Alabama, and the DMV with above-benchmark signup efficiency; an 18-month, three-phase national campaign for Mastercard Strive USA that delivered every funder KPI; and a Philadelphia campaign across 45+ zip codes with a 26-day savings challenge and a $15K prize pool that ended in a press event with the Mayor's office.

3
Institutional partners
18 mo
Longest program

The signup is not the number.
The funded account is.

Fintech acquisition breaks the habits that work in other consumer categories. The event that matters sits deep in the funnel, the creative has to pass compliance before it can be tested, and CAC is high enough that a wrong attribution model costs real money. Three rules keep spend tied to outcomes.

Optimize to the funded account

Cost per acquisition is measured at the deepest meaningful event: a funded account, a linked bank, a paying subscriber, not the signup. Optimizing to the signup makes fintech campaigns look efficient right up to the point where the unit economics are checked.

Attribution before spend

Pixel and event mapping, conversion tracking, UTM architecture, and dashboards go in before budget scales. In a category where a single acquired customer is expensive, every dollar has to be traceable to a real outcome from day one.

Creative testing inside compliance

Weekly creative sprints, with claims, disclosures, and formats that clear review written in from the start. Down-funnel performance decides what scales, and the sprint cadence makes compliance a step in the process instead of a blocker at the end.

Consumer and institutional.
Two playbooks, one team.

Consumer fintech is built on mobile and paid-social acquisition, creative testing, and short-form distribution. Institutional and B2B fintech is built on account-based marketing, demand generation, lead scoring, CRM-native attribution, and pipeline reporting. Crypto exchanges, wallets, and custody products follow the same two playbooks with one extra gate, the ad platforms' licensing checks. Growthr has run both, and both follow the same three steps.

Build the measurement layer

Down-funnel events defined and instrumented, attribution wired into the CRM or the data warehouse, and dashboards that show cost per funded account (or per qualified opportunity) by channel and creative.

Launch across the channels that fit

For consumer: Meta, Google, TikTok, Reddit, Apple Search Ads, and app networks, launched together with structured creative testing. For B2B: account lists, LinkedIn and search, content, and outbound sequences scored against pipeline.

Scale on proven economics

Budget scales only when the down-funnel cost holds at the next spend level. Reporting separates channels, creative, and segments so the next decision, and the next board slide, are obvious.

What the embedded team runs
for a fintech.

The retainer covers the full stack under one rate. These are the parts that carry the most weight in a regulated, high-CAC category.

Attribution and measurement

Funded account, linked bank, or paying subscriber defined as the conversion event, instrumented, and wired into the CRM or warehouse before the first dollar of spend.

Paid social

Meta, TikTok, and Reddit, with campaigns optimized to the funded event rather than the install or the signup, and creative that has already cleared review.

Paid search

Google on category and competitor intent, bid to cost per funded account, with the search terms report feeding the creative and landing page sprints.

App acquisition

Apple Search Ads and app networks for mobile-first products, measured to the in-app event that matters instead of the install.

Creative production and testing

UGC-style video, static ads, and landing pages produced in-house, tested weekly, with claims and disclosures written in before compliance sees them.

Institutional and B2B fintech

Account-based marketing, demand generation, LinkedIn and search, lead scoring, and CRM-native attribution with pipeline reporting. Growthr has run it for Goldman Sachs, Experian, and Prudential.

Crypto and digital assets

Exchanges, wallets, and custody products run on the fintech funnel with one extra gate: Meta, Google, X, TikTok, and Reddit all check a license or registration before a trading product can advertise. Launches are sequenced around the licenses, spend is bid to the KYC-approved, funded account, and the disclaimers live inside the creative.

Lifecycle from signup to funded

Email, SMS, and in-app lifecycle that moves verified but unfunded signups to a funded account, the cheapest acquisition most fintechs have. Growthr ran it for Trim across 1M+ users; it is scoped as a separate program alongside the retainer.

One rate.
Every channel.

The embedded retainer is $10,000 per month plus a flat 10% of managed media spend, one rate across every channel with no brackets. It covers strategy and fractional CMO leadership, paid media on every channel, creative production and testing, content strategy, analytics and attribution, CRM scoring, data pipelines and custom dashboards, and reporting. Detail on the pricing page; the channel list is on the performance marketing page. Email, SMS, and lifecycle from signup to funded account is a separate program; Growthr ran it for Trim across 1M+ users.

Below roughly $20,000 a month in media spend the retainer is usually the wrong size. Early-stage fintechs at that point use Clipper for short-form distribution at a fraction of paid-social CPMs, or one of the standalone projects, and graduate to the retainer when the spend is there. The case studies are public: StellarFi, Trim, JPMorgan Chase, Mastercard, and Wells Fargo.

Fintech marketing, explained.

What does a fintech marketing agency do?

A fintech marketing agency runs customer acquisition for financial products, which means working inside a regulated category with high acquisition costs and a conversion event that sits deep in the funnel (a funded account, a linked bank, a paying subscriber). The job covers attribution and measurement, paid acquisition across social, search, and app networks, creative production that clears compliance, and, for institutional fintech, account-based marketing with pipeline reporting. Growthr runs it as an embedded team inside the client's organization.

What is the best growth agency for fintech?

The best growth agency for fintech is one with a proven record in regulated, high-CAC categories and an attribution-first approach to paid media. Growthr specializes in fintech and has driven $1.5B+ in client exits, including Truebill's $1.3B acquisition by Rocket Companies, taking StellarFi from launch to $2M ARR in 150 days with a 50% CAC reduction, and scaling Trim to 2M+ sign-ups at 126% ROAS before its acquisition by OneMain Financial. Growthr has also run campaigns for JPMorgan Chase, Mastercard, and Wells Fargo through SaverLife.

How is fintech marketing different from other verticals?

Three ways. The conversion that matters is deep in the funnel, so optimizing to signups produces campaigns that look efficient and lose money. Creative and claims have to clear compliance, so testing has to be built around review rather than blocked by it. And CAC is high enough that attribution errors are expensive, so measurement has to be in place before spend scales. Growthr's methodology (attribution first, down-funnel optimization, weekly creative sprints) was built on fintech work.

Which fintech companies has Growthr worked with?

Consumer fintech: Truebill, Trim, StellarFi, Chime, Rocket Money, and Jumbo Privacy. Institutional campaigns through SaverLife for JPMorgan Chase, Mastercard, and Wells Fargo. On the enterprise side, Growthr has run B2B account-based marketing, lead generation, and brand campaigns for Goldman Sachs, Experian, and Prudential.

Do you work with crypto and digital asset companies?

Yes. Exchanges, wallets, custody providers, and crypto-native apps run on the same funnel as consumer fintech (install, signup, identity verification, funded account, first transaction) with one extra gate: Meta, Google, X, TikTok, and Reddit each require a regulatory license or registration before a trading product can advertise. Under roughly $20,000 a month in media, most crypto brands start with Clipper, short-form distribution paid per verified view, which needs no ad-platform permission. On the retainer, Growthr sequences the launch around those permissions, bids to the funded account rather than the install, and keeps risk disclaimers inside the creative. The full method is in our guide to marketing a crypto company in 2026.

How much does a fintech marketing agency cost?

Traditional agencies typically charge a monthly retainer plus 10 to 20% of ad spend for media management alone. Growthr's embedded retainer is $10,000 per month plus a flat 10% of managed media spend, one rate across every channel with no brackets, covering strategy, paid media, creative, analytics and attribution, and reporting under one team. Below roughly $20,000 a month in media spend, Clipper or a standalone project is usually the better fit.

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