Fintech
Growthr ran growth for Truebill before its $1.3B acquisition by Rocket Companies, built Trim's acquisition engine from zero to 2M+ sign-ups before OneMain Financial bought it, and took StellarFi from launch to $2M ARR in 150 days. Regulated category, high CAC, and a real metric underneath the signup. That is the work we know best.
Book a Discovery Call →Fintech acquisition breaks the habits that work in other consumer categories. The event that matters sits deep in the funnel, the creative has to pass compliance before it can be tested, and CAC is high enough that a wrong attribution model costs real money. Three principles keep spend tied to outcomes.
We optimize to cost per acquisition at the deepest meaningful event: a funded account, a linked bank, a paying subscriber, not the signup. It prevents the vanity-metric trap that makes fintech campaigns look efficient right up to the unit economics.
Pixel and event mapping, conversion tracking, UTM architecture, and dashboards go in before budget scales. In a category where a single acquired customer is expensive, every dollar has to be traceable to a real outcome from day one.
Weekly creative sprints, with claims, disclosures, and formats that clear review. Down-funnel performance decides what scales, and the sprint cadence means compliance is a step in the process rather than a blocker at the end.
Consumer fintech is built on mobile and paid-social acquisition, creative testing, and short-form distribution. Institutional and B2B fintech is built on account-based marketing, demand generation, lead scoring, CRM-native attribution, and pipeline reporting. Growthr has run both.
Down-funnel events defined and instrumented, attribution wired into the CRM or the data warehouse, and dashboards that show cost per funded account (or per qualified opportunity) by channel and creative.
For consumer: Meta, Google, TikTok, Reddit, Apple Search Ads, and app networks, launched together with structured creative testing. For B2B: account lists, LinkedIn and search, content, and outbound sequences scored against pipeline.
Budget scales only when the down-funnel cost holds at the next spend level. Reporting separates channels, creative, and segments so the next decision, and the next board slide, are obvious.
Every name here is a Growthr engagement.
Consumer fintech growth ahead of the $1.3B acquisition by Rocket Companies.
Paid acquisition built from zero, scaled 4x at 126% ROAS to 2M+ sign-ups, acquired by OneMain Financial.
Launch to $2M ARR in 150 days, 50% CAC reduction, 300K+ users, $15M Series A raised.
Consumer fintech and privacy apps in Growthr's client history.
Geo-targeted field experiments, a national microentrepreneur campaign, and a Philadelphia financial-health campaign, run for institutional funders through SaverLife.
Our team has run B2B account-based marketing, lead generation, and brand campaigns for Goldman Sachs, Experian, and Prudential.
Embedded to build the growth engine from scratch. Launched across Meta, Google, TikTok, and Reddit at once, tested 50+ creative variations, scaled spend 5x while cutting CAC 50%, acquired 300K+ users. The results powered the $15M Series A.
Full-funnel tracking instrumented, landing page rebuilt, weekly creative sprints, spend scaled from $5K a month to $50K+ a week with CPA down 20% and ROAS sustained at 126%. The infrastructure supported the acquisition by OneMain Financial.
A controlled geo-targeted field experiment across Georgia, Alabama, and the DMV with above-benchmark signup efficiency; an 18-month, three-phase national campaign for Mastercard Strive USA that delivered every funder KPI; and a Philadelphia campaign across 45+ zip codes with a 26-day savings challenge and a $15K prize pool that ended in a press event with the Mayor's office.
The embedded retainer is $10,000 per month plus a flat 10% of managed media spend, one rate across every channel with no brackets. It covers strategy and fractional CMO leadership, paid media on every channel, creative production and testing, content strategy, analytics and attribution, CRM scoring, data pipelines and custom dashboards, and reporting. Detail on the pricing page; the channel list is on the performance marketing page.
Below roughly $20,000 a month in media spend the retainer is usually the wrong shape. Early-stage fintechs at that point use Clipper for short-form distribution at a fraction of paid-social CPMs, or one of the standalone projects, and graduate to the retainer when the spend is there. The case studies are public: StellarFi, Trim, JPMorgan Chase, Mastercard, and Wells Fargo.
A fintech marketing agency runs customer acquisition for financial products, which means working inside a regulated category with high acquisition costs and a conversion event that sits deep in the funnel (a funded account, a linked bank, a paying subscriber). The job covers attribution and measurement, paid acquisition across social, search, and app networks, creative production that clears compliance, and, for institutional fintech, account-based marketing with pipeline reporting. Growthr runs it as an embedded team inside the client's organization.
The best growth agency for fintech is one with a proven record in regulated, high-CAC categories and an attribution-first approach to paid media. Growthr specializes in fintech and has driven $1.5B+ in client exits, including Truebill's $1.3B acquisition by Rocket Companies, taking StellarFi from launch to $2M ARR in 150 days with a 50% CAC reduction, and scaling Trim to 2M+ sign-ups at 126% ROAS before its acquisition by OneMain Financial. Growthr has also run campaigns for JPMorgan Chase, Mastercard, and Wells Fargo through SaverLife.
Three ways. The conversion that matters is deep in the funnel, so optimizing to signups produces campaigns that look efficient and lose money. Creative and claims have to clear compliance, so testing has to be built around review rather than blocked by it. And CAC is high enough that attribution errors are expensive, so measurement has to be in place before spend scales. Growthr's methodology (attribution first, down-funnel optimization, weekly creative sprints) was built on fintech work.
Consumer fintech: Truebill, Trim, StellarFi, Chime, Rocket Money, and Jumbo Privacy. Institutional campaigns through SaverLife for JPMorgan Chase, Mastercard, and Wells Fargo. On the enterprise side, our team has run B2B account-based marketing, lead generation, and brand campaigns for Goldman Sachs, Experian, and Prudential.
Traditional agencies typically charge a monthly retainer plus 10 to 20% of ad spend for media management alone. Growthr's embedded retainer is $10,000 per month plus a flat 10% of managed media spend, one rate across every channel with no brackets, covering strategy, paid media, creative, analytics and attribution, and reporting under one team. Below roughly $20,000 a month in media spend, Clipper or a standalone project is usually the better fit.
Book a discovery call. We'll look at your funnel, your attribution, and your channel mix, and tell you what we would change first.