Growth Marketing
Growthr embeds into client teams and runs growth from the inside: paid media on every channel, creative production and testing, analytics and attribution, and the strategy that ties them together. One rate, no channel brackets, and accountability to CAC and ROAS rather than to deliverables. $250M+ in ad spend managed and $1.5B+ in client exits since 2021.
Book a Discovery Call →A traditional agency works at arm's length on a retainer with handoff meetings. An in-house team has the context but is slow and expensive to build. The embedded model is the third option: an outside team that joins your Slack, your standups, and your tools, and is measured on your growth metrics.
Before spending a dollar: pixel implementation, conversion tracking, UTM architecture, and dashboards. Nothing launches until spend is traceable to a real outcome, because every decision after that depends on it.
Cost per acquisition at the deepest meaningful event, a funded account or a paying customer rather than a signup, so budget decisions track unit economics instead of vanity metrics.
The in-house creative team produces and tests new ad variations every week. Down-funnel performance, not opinion, decides which creatives get more budget.
The same three steps for every client, B2C or B2B, because the method transfers and the proof is where it was built.
Events defined to the down-funnel outcome, tracking and attribution wired into your analytics and CRM, and dashboards that show cost per outcome by channel, creative, and audience.
B2C: Meta, Google, TikTok, Snapchat, Reddit, X, Apple Search Ads, app networks, programmatic, CTV. B2B: account-based marketing, demand generation, LinkedIn and search, lead scoring, CRM-native attribution. Chosen per client on where the economics hold.
Budgets scale only when the down-funnel cost holds at the next spend level. Reporting keeps channels, creative, and segments separate so the next decision is obvious.
Everything the retainer includes, run by one embedded unit.
Paid social, paid search, app networks, programmatic, CTV, OOH, and affiliate, under one rate with no brackets.
UGC-style video, static ads, stop motion, and brand content, produced in-house and tested weekly. 5,000+ creatives designed.
Measurement infrastructure, CRM scoring, data pipelines, and custom dashboards, built before spend scales.
A named owner accountable for the number, inside the retainer rather than billed as a separate seat.
What to publish and why, plus reporting that ties every channel back to business outcomes.
Conversion architecture, landing page optimization, A/B testing frameworks, and analytics instrumentation.
Embedded from launch. Meta, Google, TikTok, and Reddit launched together, 50+ creative variations tested, spend scaled 5x while CAC fell 50%, 300K+ users acquired, and a $15M Series A powered by the results.
Paid acquisition built from zero, full-funnel tracking instrumented, landing page rebuilt, weekly creative sprints, spend scaled from $5K a month to $50K+ a week at a sustained 126% ROAS, and 2M+ sign-ups ahead of the acquisition by OneMain Financial.
Analog film stop motion shot at Brooklyn Mirage during Keinemusik's first headline set. OVO's biggest Instagram post of all time, a Drake repost, and a capsule that sold out in 60 seconds.
The embedded retainer is $10,000 per month plus a flat 10% of managed media spend, one rate across every channel with no brackets, no tiers, and no minimums. It covers strategy and fractional CMO leadership, paid media on every channel, creative production and testing, content strategy, analytics and attribution, CRM scoring, data pipelines and custom dashboards, reporting, and the embedded team. Traditional agencies typically charge a retainer plus 10 to 20% of ad spend for media management alone. Detail on the pricing page.
Below roughly $20,000 a month in media spend the retainer is usually the wrong shape. Clipper (pay only for verified views, no minimum), the SEO and GEO ladder, and the standalone projects (branding, web, lifecycle, content) are the doors in at that stage. The agency guide compares the models; the StellarFi and Trim case studies show the retainer at work.
A growth marketing agency manages the full stack of customer acquisition and revenue growth: paid media, creative production, analytics and attribution, product and conversion optimization, and the strategy that ties them together, measured on outcomes like CAC, ROAS, and unit economics rather than on activity. Growthr runs it as an embedded team that operates inside the client's organization.
A traditional agency works at arm's length on a retainer, usually on one or two channels, and is accountable to deliverables. A growth marketing agency owns the number: it builds measurement first, optimizes to down-funnel cost per acquisition, tests creative on performance data, and scales spend only when unit economics hold. Growthr adds the embedded model on top: the team joins your Slack, standups, and tools.
B2C and B2B, with the deepest proof in fintech (Truebill, Trim, StellarFi, Chime, Rocket Money, SaverLife campaigns with JPMorgan Chase, Mastercard, and Wells Fargo), music and entertainment (OVO, Keinemusik, Insomniac Records, Circoloco Records, Kitsuné Musique), gaming (Rockstar Games, Take-Two Interactive), and consumer subscription. On the enterprise side, our team has run B2B account-based marketing, lead generation, and brand campaigns for Goldman Sachs, AWS, Intel, Cisco, and Experian. The model transfers to any category; these are where the proof lives.
Traditional agencies typically charge a monthly retainer plus 10 to 20% of ad spend for media management alone. Growthr's embedded retainer is $10,000 per month plus a flat 10% of managed media spend, one rate across every channel with no brackets, covering strategy, paid media, creative, analytics and attribution, and reporting under one team. Below roughly $20,000 a month in media spend, Clipper or a standalone project is usually the better fit.
It depends on media spend. Above roughly $20,000 a month, the embedded retainer fits and the StellarFi and Trim work started at that stage. Below it, the retainer is the wrong shape and Growthr routes companies to Clipper, the SEO and GEO ladder, or a standalone project, and many graduate to the retainer later. The startup-specific version is on the startup marketing agency page.
Book a discovery call. We'll review your acquisition, attribution, and creative, and tell you what we'd change first and whether the embedded model fits your stage.