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Local SEO

Found on the map,
found in the answer,
hired.

Photographers, contractors, clinics, studios, and the agencies that serve one metro get chosen in two places now: the Google map pack and the AI answer to "who should I hire near me." Both are built from your Google Business Profile, your reviews, and the directories that list you, and only the last part is your website. Growthr fixes all of it on a flat fee.

Book the $99 strategy call
What decides local visibility now

You can rank on Google
and still be missing from the answer.

AI engines assemble their local recommendations from vendor directories, review platforms, and the handful of competitor sites with the most text on them. A business with a clean site and a strong map listing can be absent from those answers because the sources they are built from never mention it. Three things decide it.

Your Google Business Profile

Categories, services, hours, photos, posts, and the questions people ask on it. It is the single source Google's local results and most AI answers lean on hardest, and most profiles are set up once and never touched.

Reviews, and the markup that proves them

Volume relative to the competitors the engines name, recency, and whether the reviews are marked up on your own site as structured data. A business with 25 five-star reviews and no review schema is invisible on its strongest signal.

One name, everywhere

The same business name, address, phone, and description on every directory and profile. Four variants of your name across Yelp, Nextdoor, Thumbtack, and a local listing read to an engine as four weaker businesses.

How it works

Audit both halves.
Fix the site. Program the rest.

Local visibility is half on-site and half off-site. The ladder scores both, ships the on-site work as a sprint, and scopes the off-site work as the ongoing program it is.

Step 01

Score on-site and off-site

The $499 audit scores your site (LocalBusiness and review schema, FAQ markup, metadata, crawler access, extractable text) and your off-site standing (Google Business Profile, review volume, directory consistency, and whether the AI engines name you for your two or three core buyer prompts).

Step 02

Ship the on-site fixes

Boost implements the plan on your existing site in about two weeks: LocalBusiness, service, and review schema, FAQ markup, metadata, crawler access, llms.txt, and the missing pages. Done by us in your platform (WordPress, Shopify, Webflow, Squarespace, Wix) or by pull request. Never with your passwords.

Step 03

Run the off-site program and track

Review requests, directory cleanup and new listings, and citations are scoped separately because they run for months. Manage tracks local rankings and AI-answer presence monthly against the baseline, so you can see which change produced what.

What the program covers

Everything a buyer
and an engine check.

The same items, in the order they are usually broken.

Google Business Profile

Categories, services, attributes, photos, posts, Q&A, and the description, aligned with the site and the directories.

Reviews and review schema

A request process that fits how you already work with clients, and aggregateRating and Review markup on the site so the volume counts.

Directories and citations

Name, address, phone, and description made identical across every listing, dead listings removed, missing category directories added.

On-site structure

LocalBusiness and service schema, FAQ markup that matches the questions buyers ask, metadata, honest 404s, and an llms.txt.

AI-answer baseline

Your core buyer prompts run through ChatGPT, Perplexity, and Google AI Overviews, logged by rung, with the sources the answers were built from.

Monthly tracking

Local rankings, AI citations and mentions, and regressions, reported monthly under Manage.

A worked example

A clean site, a 5.0 rating,
and no presence in the answer.

5.0
Google rating, 23 reviews
0
Review schema on the site
4
Business-name variants across directories
0 of 14
Businesses the engines named

A New York event photographer, audited September 2026

Her site was clean: proper redirects, real 404s, every AI crawler allowed, public pricing on a crawlable page. Her Google Business Profile was rated 5.0 with 23 reviews. None of those reviews were marked up on the site, her business name appeared in four variants across Yelp, Nextdoor, Thumbtack, and a local directory, one listing returned an error page, and she appeared in none of the 14 businesses the AI engines named for her two core buyer prompts, while two vendor directories ranked for them and she was listed on neither.

2
Directories the answers were built from
0
Her listings on them

What the fix order looked like

Review and LocalBusiness schema on the site first, because it is the cheapest change with the strongest signal. Then the name and description made identical across every listing and the dead listing removed. Then profiles on the two directories the engines were reading. Then the monthly re-check.

3
Fixes inside Boost
1
Ongoing off-site program
Pricing

Flat fees.
Every step credits into the next.

Local SEO runs on Growthr's SEO and GEO ladder. A $99 strategy call is a live teardown of your site, your profile, and how you show up in the map pack and in AI answers; it credits toward the audit. The $499 Search Audit scores on-site and off-site and delivers the fix plan within 48 hours of access. Boost, $1,499, ships the on-site fixes in about two weeks for sites up to roughly 25 indexable pages, which covers almost every local service business, with the audit credited. Manage, $199 a month, tracks rankings and AI citations monthly and is optional.

The off-site program (review requests, directory cleanup and listings, citations) is scoped separately because it is ongoing work, and the audit tells you exactly what it needs to contain. Full detail is on the Search Boost page and the pricing page. To check yourself first, the 20-minute AI visibility check works for any local business, and the free llms.txt generator drafts the file in 30 seconds.

Frequently asked questions

Local SEO, explained.

What does a local SEO agency do in 2026?

A local SEO agency gets a business found and chosen by people searching in its service area. In 2026 that means two surfaces: Google's map pack and organic results, and the AI answers to prompts like "who should I hire for X near me." The work covers the Google Business Profile, review volume and review markup, consistent listings across directories, on-site structure (LocalBusiness and service schema, FAQ markup, metadata, crawler access), and monthly tracking of both rankings and AI-answer presence. Growthr runs it on a flat-fee ladder from a $99 strategy call.

Do Google reviews help SEO?

Yes, on both surfaces. Review volume, recency, and rating feed Google's local results directly, and review platforms are among the sources AI engines read when they build a recommendation. The part most businesses miss is marking the reviews up on their own site as structured data, so the volume they already have counts where their site is being read. Growthr does not cite third-party studies for this; it is what the audits show, case by case.

How many Google reviews do I need?

There is no fixed number. What matters is your volume and recency relative to the competitors the engines actually name for your buyers' prompts, and whether those reviews are marked up on your site. The $499 audit lists the named competitors and their counts, so the target is specific to your market rather than a generic threshold.

What is Google Business Profile optimization?

Setting up the profile so it says the same thing as your site and your directories, and says it completely: the right primary and secondary categories, every service listed, attributes, hours, photos, posts, the description, and answers to the questions people ask on the profile. Most profiles are created once and never maintained, which is why optimizing one is usually the fastest local win.

How much does local SEO cost at Growthr?

The flat-fee ladder: $99 strategy call, $499 audit within 48 hours of access, $1,499 Boost implementation on sites up to roughly 25 indexable pages (larger sites custom-quoted), and an optional $199 per month Manage plan. Each step credits into the next. The off-site program (review requests, directory cleanup, citations) is scoped separately because it is ongoing, and the audit specifies exactly what it should include.

Start with the baseline

See where you stand
on the map and in the answer.

The $99 strategy call runs your buyers' prompts live and reviews your profile, your reviews, and your site with you on the screen. It credits toward the audit.

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