Crypto growth,
licensed first,
bid to the funded wallet.
Meta, Google, X, TikTok, and Reddit all accept ads for exchanges, wallets, and custody products, and every one of them checks a license before it looks at the creative. Growthr sequences the launch around those permissions, bids spend to the KYC-approved, funded account, and runs Clipper for short-form reach that needs no ad-platform approval. The playbook is the one we built in consumer fintech, behind Truebill's $1.3B exit and Trim's 2M+ sign-ups.
Three problems crypto teams
bring to the first call.
The crypto companies that reached out to us this year described the same situations. Each one has a fix that comes from regulated consumer finance.
The ad account keeps getting restricted
A new account, an education angle, a landing page that sells the product, a few weeks of spend, a restriction. Every platform reviews the destination, so the fix is the license: a FinCEN MSB registration plus a state money transmitter license in the US, a MiCA CASP license in the EEA. We plan the launch around its arrival date and keep one account per legal entity.
Conversions that turn out to be $2 deposits
Listing sites and affiliates deliver first deposits from bonus hunters, and the platform counts them as conversions. We define the conversion as a KYC-approved account funded above a floor that fits your economics, pass it back to every ad platform, and bid to it. Listing-site traffic usually drops to the bottom of the ranking.
Creator spend nobody can verify
Streamer and creator deals paid up front, with view counts nobody can audit. Clipper pays per verified view: hundreds of vetted clippers cut founder and education content into short-form for TikTok, Instagram, YouTube Shorts, and X, with disclosures on and no return claims.
From license to
funded accounts.
The same three steps as a consumer fintech launch, with the licensing work pulled to the front.
Map permissions and measurement
Which products can advertise where, which licenses are live or pending, and which platforms need an application first. At the same time, the funded-account event is defined and instrumented, and the mobile measurement partner is chosen around what legal allows to receive user data, because the SDK ships in the build.
Launch where the permission exists
Clipper and education content from day one, since neither needs ad-platform approval. Paid search and paid social switch on per platform as each certification lands. The app store listing and ASO are finished before the first paid install arrives.
Scale on the funded account
Budget moves only when cost per funded account holds at the next spend level. Reporting splits channel, creative, and market.
What we run
for a crypto company.
The retainer covers the full stack under one rate. Clipper, ASO, and lifecycle programs are available on their own.
Clipper short-form distribution
The channel crypto companies ask about most. Paid per verified view from a $10,000 campaign budget, with no retainer and no ad-platform permission needed.
Paid search, once certified
Google on category and competitor intent after certification, bid to cost per funded account. Warnings arrive seven days before a suspension, and we act on them.
Paid social inside each policy
Meta, X, TikTok, and Reddit, each launched under its own permission, with country lists and age limits set per platform.
Creative that clears review
Fee comparisons, custody and insurance facts, and withdrawal speed instead of upside. Risk disclaimers sit inside the creative, and no ad promises returns.
Funded-account attribution
The KYC-approved, funded event wired into every ad platform and the MMP, with deposit value passed back as conversion value.
App store listing and ASO
Title, keywords, and screenshots built before launch, since every paid install lands on the listing. Quoted as a separate project.
Lifecycle to first trade
Email, SMS, and in-app flows that move verified but unfunded users to a first deposit and a first trade. A separate program alongside the retainer.
Institutional and custody sales
For custody and B2B products: account lists, LinkedIn and search, and lead scoring that returns closed pipeline to the ad platforms. See B2B marketing.
The fintech playbook,
with its results.
Crypto runs on the consumer fintech funnel: install, signup, identity verification, funded account, first transaction. These are the fintech programs the method comes from, plus our own research on crypto sites.
StellarFi
Launched across Meta, Google, TikTok, and Reddit at once, tested 50+ creative variations, scaled spend 5x while cutting CAC 50%, and reached $2M ARR in 150 days. The results powered a $15M Series A. Read the case study.
Trim
Full-funnel tracking, a rebuilt landing page, and weekly creative sprints took spend from $5K a month to $50K+ a week with ROAS held at 126%, ahead of the acquisition by OneMain Financial. Read the case study.
Can AI read your crypto site?
We scanned 100 crypto and web3 domains in September 2026. 89% of articles show a reader a date and only 47% carry one a parser can read, the widest gap in our series. Read the research.
Two ways in.
Most crypto companies start with Clipper: no retainer, a $10,000 minimum campaign budget, and payment only for verified views. It runs while ad-platform permissions are still pending.
Once the licenses are in place and media spend passes roughly $20,000 a month, the embedded retainer is $10,000 per month plus a flat 10% of managed media spend, one rate across every channel. It covers strategy, paid media, creative production and testing, analytics and attribution, and reporting. ASO and lifecycle programs are quoted separately. Detail on the pricing page.
Crypto marketing, explained.
What does a crypto marketing agency do?
A crypto marketing agency runs customer acquisition for exchanges, wallets, custody providers, and crypto-native apps. In 2026 that starts with licensing: Meta, Google, X, TikTok, and Reddit each require a regulatory license or registration before a trading product can advertise. After that the work is the consumer fintech playbook: measurement built to the funded account, paid acquisition bid to that event, creative that carries its disclaimers, and short-form distribution. Growthr runs it as an embedded team, or through Clipper for companies that are not yet running paid media.
Can crypto companies advertise on Google and Meta?
Yes, with permission. Meta requires prior written permission plus a recognized license, applied for in Meta Business Suite. Google certifies exchanges, software and hardware wallets, and coin trusts; in the US the advertiser needs FinCEN MSB registration plus a state money transmitter license, or a bank charter, and in the EEA a MiCA CASP license. Google bans ICOs, DeFi trading protocols, crypto loans, unhosted wallets, and aggregator review sites everywhere. The full platform-by-platform detail, with sources, is in our guide to marketing a crypto company.
What should a crypto exchange optimize its ads to?
A KYC-approved account funded above a floor that fits your economics. Installs and signups are cheap and misleading, and first deposits of two or three dollars from bonus hunters count as conversions unless the event excludes them. Pass the funded event back to every ad platform and the attribution tool, then bid to it.
Does clipping work for crypto?
It is the channel crypto companies ask us about most. Clipper pays per verified view, needs no ad-platform permission, and suits founder and education content. Clips carry disclosures and make no return claims, and TikTok's branded-content policy is stricter than its ads policy, so creator campaigns are reviewed against it before launch. Clipper campaigns start at a $10,000 budget with no retainer.
Has Growthr worked with crypto companies before?
Growthr's method comes from consumer fintech: Truebill, Trim, StellarFi, Chime, Rocket Money, and SaverLife programs with JPMorgan Chase, Mastercard, and Wells Fargo. Crypto runs on the same funnel with licensing in front of it, and we have published our own research on 100 crypto and web3 sites. Case studies are on the fintech marketing page.
How much does crypto marketing cost with Growthr?
Clipper starts at a $10,000 campaign budget with no retainer. The embedded retainer is $10,000 per month plus a flat 10% of managed media spend, one rate across every channel, and fits once media spend passes roughly $20,000 a month. ASO and lifecycle programs are quoted as projects.
Last updated
Launch on the license,
scale on the funded account.
Book a discovery call. Bring your license status and your funnel, and we will tell you which channels can run now and which have to wait.
