One shoot. 33K likes, a Drake repost,
and a sellout in 60 seconds.
Shot run-and-gun backstage and during a nine-hour Keinemusik set at Brooklyn Mirage. All analog. The capsule merch sold out in 60 seconds.
Multiple film photos, stitched into a stop motion loop.
Rampa reached out the week of Keinemusik's first Brooklyn Mirage headline. OVO and Keinemusik were dropping "The Party's Over," their first capsule collab, and needed a promo piece that matched the moment. Growthr produced the launch campaign.
The approach was all analog: film photos shot backstage, stitched into a stop motion animation. No digital renders. The medium gave the shirt's unique front and back design something a standard video never could. You see the art in motion, the full design within one continuous piece.
It's a format that hasn't really been replicated since.
Shot run-and-gun during a nine-hour set at Brooklyn Mirage.
The shoot wasn't a studio session. It happened the night Keinemusik headlined their first Brooklyn Mirage show. Backstage, between sets, during the crowd. A mix of film and digital captures of Rampa and the crew wearing the collab in their element.
Drake reposted to @champagnepapi. The merch sold out in 60 seconds.
Within hours of OVO publishing the content, Drake picked it up and posted it to his story. The post became OVO's biggest ever on Instagram at 33K likes.
The capsule dropped shortly after and sold out in under a minute.
We also put them in Times Square.
The campaign also ran as a billboard in Times Square, promoting the Brooklyn Mirage show. Rampa posted it to his own account, and that post reached 19.8K likes.
What one night on film
turned into.
Three numbers, all from the client's own accounts.
The reel is OVO's #1 Instagram post of all time. The backstage photo carried another 30.3K likes on its own.
"Keinemusik ❤️ NYC ☁️ Timesquare hacked 🤯 Thanks to @seangarschi & @growthr.llc 🤟"
@rampa_keinemusik19.8K likes
Let's work.
Tell us what you are launching. We will say what we would shoot, on what, and where it should run.
