Curated creator partnerships.
Sourced, negotiated, and managed.
Growthr finds the creators whose audience and voice fit your brand, negotiates the terms, briefs the content, and reports what each creator delivered. You get the partnership without chasing creators, haggling rates, or tracking deliverables yourself. It is a different model from Clipper, our pay-per-verified-view clipping marketplace, and the same team runs both.
Partnership PipelineManaged by Growthr
Vetting ChecklistBefore any creator joins
Brand PartnershipsEnd to endCurated partnerships,
not an open marketplace.
Influencer marketing and clipping solve different problems. Both live under Growthr, and it is worth knowing which one fits what you need.
Brand-aligned, curated, negotiated
A small number of vetted creators, sourced for audience and voice fit, with negotiated terms and hands-on campaign management. Best for brand partnerships and high-touch collaborations.
Open marketplace, pay-per-view
Hundreds of vetted clippers, post a brief, pay only for verified views at a fraction of paid-social CPMs. Best for high-volume reach and awareness campaigns. See Clipper
Fit over follower count,
and we hold the relationship.
Most influencer programs fail before the first post: the wrong creator, a vague brief, terms nobody wrote down. Growthr does the three jobs that prevent that.
Creators chosen for fit
Every creator is evaluated on audience fit, brand-safety history, and content quality before they are brought into a campaign. Follower count alone never qualifies anyone, because a large audience that does not match yours buys nothing.
We run the conversation
Growthr negotiates rates, deliverables, and usage rights on your behalf, then delivers the creative brief directly to each creator. Messaging stays on-brand without you managing every thread, and the terms exist in writing before anything is posted.
Reported per creator
Deliverables, timelines, and performance are tracked for every creator in the campaign and reported back per creator and per campaign, not in one blended number. The partnership ends with a record of what shipped and how it performed.
From sourcing
to reporting.
Growthr manages the full relationship so you are not chasing creators, negotiating rates, or tracking deliverables yourself.
Sourcing and vetting
Creators are evaluated on audience fit, brand-safety history, and content quality, not follower count alone, before they are brought into a campaign. You see the shortlist and the reasoning behind each name.
Negotiation and briefing
Growthr negotiates terms and delivers creative briefs directly to creators, so messaging stays on-brand without you managing every conversation. Rates, deliverables, and usage rights are settled before content is made.
Campaign management and reporting
Deliverables, timelines, and performance are tracked and reported back, so the partnership has a clear record of what shipped and how it performed, per creator and per campaign.
Full-service creator
partnership management.
Six jobs, all of them ours. You approve the shortlist and the brief; Growthr does everything between.
Creator sourcing
Identifying creators whose audience and voice genuinely fit your brand.
Vetting and brand safety
Reviewing past content and history before a creator is brought into a campaign.
Negotiation
Rates, deliverables, and usage rights negotiated on your behalf.
Creative briefing
Clear briefs so creator content stays on-message without feeling scripted.
Campaign management
Timeline and deliverable tracking across every creator in a campaign.
Performance reporting
Results reported back per creator and per campaign, not just in aggregate.
Executed end to end,
with a record of what shipped.
The creator and artist partnership work below is documented in full on the OVO x Keinemusik case study.
OVO x Keinemusik, The Party's Over
Growthr ran the promo campaign for the OVO x Keinemusik capsule collection, shot on analog film stop motion at Brooklyn Mirage during Keinemusik's first headline set. The content became OVO's biggest Instagram post of all time, received a Drake repost, and the merch sold out in 60 seconds.
Creator seeding across music and culture pages
The partnership model was built on music campaigns, where tastemaker and creator seeding at scale is the mechanism: Circoloco Records' two campaigns were seeded simultaneously across the deep house and Afro house culture-page network for 20M+ views. The same sourcing and briefing discipline now runs for brands.
Quoted after scope
Influencer marketing is quoted after scope. The brief defines creator count and fit, content deliverables, usage rights, markets, and campaign duration before a price is agreed.
Influencer partnerships are separate from Clipper, which distributes clips through its own campaign model. Bring your audience, release or product, channels, and intended use of the content so we can scope the right engagement.
Influencer marketing, explained.
What does Growthr's influencer marketing service include?
Creator sourcing, vetting, contract negotiation, content briefing, and campaign management. Growthr identifies creators who fit a brand's audience and voice, negotiates terms, and manages the relationship through delivery and reporting.
How is influencer marketing different from Clipper?
Influencer marketing is curated: a small number of vetted creators, negotiated terms, hands-on management. Clipper is an open marketplace where hundreds of vetted clippers post content and clients pay only for verified views. Influencer marketing suits brand-aligned partnerships; Clipper suits high-volume, performance-based reach.
How does Growthr vet creators before a partnership?
Creators are evaluated on audience fit, past brand-safety history, and content quality before being brought into a campaign, rather than selected on follower count alone.
What proof does Growthr have in influencer and creator partnerships?
Growthr has managed 40+ brand partnerships and executed high-profile creator and artist collaborations, including the OVO x Keinemusik "The Party's Over" capsule campaign, which became OVO's biggest Instagram post ever.
How do I start an influencer program with Growthr?
Growthr scopes influencer programs per brand, on their own or alongside a Clipper campaign. Book a call, describe your brand and audience, and Growthr comes back with a shortlist of creators worth pursuing and the scope of the campaign around them.
Last updated
Start with a creator shortlist,
built for your brand.
Tell us about your brand and audience, and we'll put together a shortlist of creators worth pursuing.
