Growthr
Influencer Marketing
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Influencer Marketing by Growthr

Curated creator partnerships.
Sourced, negotiated, and managed.

Growthr sources, vets, and negotiates creator partnerships that fit your brand, then manages the relationship end to end. 40+ brand partnerships managed. This is a different model from Clipper, our pay-per-view clipping marketplace.

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The model

Curated partnerships,
not an open marketplace.

Influencer marketing and clipping solve different problems. Both live under Growthr, and it's worth knowing which one fits what you need.

Influencer Marketing

Brand-aligned, curated, negotiated

A small number of vetted creators, sourced for audience and voice fit, with negotiated terms and hands-on campaign management. Best for brand partnerships and high-touch collaborations.

Clipper

Open marketplace, pay-per-view

Hundreds of vetted clippers, post a brief, pay only for verified views at $2-3 CPM. Best for high-volume reach and awareness campaigns. See Clipper →

How it works

From sourcing
to reporting.

Growthr manages the full relationship so you're not chasing creators, negotiating rates, or tracking deliverables yourself.

Step 01

Sourcing & vetting

Creators are evaluated on audience fit, brand-safety history, and content quality, not follower count alone, before they're brought into a campaign.

Step 02

Negotiation & briefing

Growthr negotiates terms and delivers creative briefs directly to creators, so messaging stays on-brand without you managing every conversation.

Step 03

Campaign management & reporting

Deliverables, timelines, and performance are tracked and reported back, so the partnership has a clear record of what shipped and how it performed.

What's included

Full-service creator
partnership management.

🔍
Creator sourcing

Identifying creators whose audience and voice genuinely fit your brand.

Vetting & brand safety

Reviewing past content and history before a creator is brought into a campaign.

🤝
Negotiation

Rates, deliverables, and usage rights negotiated on your behalf.

📋
Creative briefing

Clear briefs so creator content stays on-message without feeling scripted.

📅
Campaign management

Timeline and deliverable tracking across every creator in a campaign.

📊
Performance reporting

Results reported back per creator and per campaign, not just in aggregate.

Proof

40+ brand partnerships.
Executed end to end.

40+
Brand Partnerships
60 Sec
OVO x Keinemusik Sellout
500M+
Music Campaign Views

Growthr's creator and artist partnership work includes the OVO x Keinemusik "The Party's Over" capsule campaign, which became OVO's biggest Instagram post of all time.

Frequently asked questions

Influencer marketing, explained.

What does Growthr's influencer marketing service include?

Creator sourcing, vetting, contract negotiation, content briefing, and campaign management. Growthr identifies creators who fit a brand's audience and voice, negotiates terms, and manages the relationship through delivery and reporting.

How is influencer marketing different from Clipper?

Influencer marketing is curated: a small number of vetted creators, negotiated terms, hands-on management. Clipper is an open marketplace where hundreds of vetted clippers post content and clients pay only for verified views. Influencer marketing suits brand-aligned partnerships; Clipper suits high-volume, performance-based reach.

How does Growthr vet creators before a partnership?

Creators are evaluated on audience fit, past brand-safety history, and content quality before being brought into a campaign, rather than selected on follower count alone.

What proof does Growthr have in influencer and creator partnerships?

Growthr has managed 40+ brand partnerships and executed high-profile creator and artist collaborations, including the OVO x Keinemusik "The Party's Over" capsule campaign, which became OVO's biggest Instagram post ever.

Let's talk

Ready to build
real creator partnerships?

Tell us about your brand and audience, and we'll put together a shortlist of creators worth pursuing.

growthr.com