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Explainers on growth, creative, and AI from the team behind $1.5B+ in client exits and $250M+ in managed ad spend.

AI SearchResearch

Which Industries Can AI Read? We Scanned 640 Sites

Six industries compared on whether machines can read them. The gap between best and worst is not budget or headcount, it is how recently the site was built.

AI SearchResearch

Can AI Read Your Online Store? We Scanned 100

Half of 100 online stores hand back a page with nothing on it, and only 13 tell crawlers when anything changed.

AI SearchResearch

Can AI Read Your Healthcare Site? We Scanned 100

Healthcare builds its pages carefully, then one site in five refuses to open the door to an AI crawler.

AI SearchResearch

Can AI Read Your Crypto Site? We Scanned 100

Crypto puts a date on nearly every post because readers demand one, then writes it so no machine can read it.

AI SearchResearch

Can AI Read Your AI Company's Site? We Scanned 100

The companies building this technology keep the tidiest sitemaps we have measured, and ten still return a 403 to GPTBot.

AI SearchResearch

Can AI Read Your SaaS Site? We Scanned 140

100 established software companies against 40 startups on the same 22 checks. The startups scored higher.

AI SearchResearch

Can AI Read Your Fintech Site? We Scanned 100

What 100 US fintech websites do with dates, sitemaps, crawler access, and structured data, and which failures actually cost citations.

AI SearchGuide

How to Get ChatGPT to Recommend Your Business

A 20-minute method to find out whether ChatGPT, Perplexity, and Google AI recommend you, the four reasons they usually don't, and what to fix first.

AI SearchResearch

Does llms.txt Actually Work?

What the file does, what the evidence shows, and the four things that actually decide whether ChatGPT, Perplexity, and Google AI cite your site.

ClippingComparison

The Best Clipping Platforms for Brands in 2026, Compared

Whop, Vyro, Vues, Clipping.io, Ssemble, Sideshift, and Clipper compared on cost per 1,000 views, view verification, and how much of the campaign you run yourself.

ClippingExplainer

What Is a Clipping Marketplace?

How pay-per-view clipping works, what it costs, and how it compares to standard paid social and traditional influencer marketing.

Growth StrategyExplainer

The Embedded Growth Model, Explained

Why Growthr operates inside client teams instead of running a traditional agency retainer, and the five principles behind the approach.

Growth StrategyGuide

How to Choose a Growth Marketing Agency

Embedded growth team vs. traditional agency vs. in-house, what to look for by vertical, typical costs, and the questions to ask before signing.