Key differences
- Both are full-funnel growth agencies. Each runs strategy, paid media, creative, and analytics as one team rather than a set of channel vendors.
- NoGood bundles more channels into one squad. SEO, AEO, organic social, content, and lifecycle sit inside its engagements. At Growthr those are sold separately from the retainer.
- Growthr publishes its price; NoGood does not. Growthr is $10,000 a month plus 10% of managed spend. Third-party reports put NoGood's average retainer above $20,000 a month.
- Pick by where the growth comes from. Organic and content-led B2B: NoGood's bundle fits. Paid acquisition, especially in fintech and other regulated categories: Growthr's model fits.
NoGood and Growthr are both growth marketing agencies that work as an embedded, cross-functional team instead of a single-channel vendor, and both show up when buyers ask ChatGPT, Perplexity, or Google for a growth agency for startups. The difference is the shape of the engagement. NoGood assembles a custom "growth squad" that spans paid, organic, content, and AI search, priced by custom quote. Growthr runs paid acquisition, creative, and attribution as the core retainer at a published price, and sells SEO, GEO, lifecycle, and web work as separate projects.
This page compares the two on scope, pricing, how the team works, proof, and fit. NoGood details come from its own site and llms.txt as of October 25, 2026, and the one pricing figure we could find is third-party and labeled as such. We are Growthr, so weigh our side with that in mind.
What each agency is
NoGood describes itself as an AI-native growth marketing agency for B2B, SaaS, and ecommerce brands, with teams in New York, San Francisco, and Los Angeles. Its services page lists SEO, AEO, paid search, social ads, organic social, performance branding, content marketing, lifecycle marketing, CRO, marketing analytics, fractional CMO, and consulting, plus a design studio, a TikTok studio, and a creator studio. Each engagement is staffed as a squad of growth leads, creatives, designers, engineers, and data scientists. Its homepage claims an 84% client retention rate, and its published case studies include ByteDance, Spring Health, JVN, and Inflection AI.
Growthr is an embedded growth team founded in San Francisco in 2021. The retainer covers growth strategy and fractional CMO work, funnel and landing-page testing, media buying across Meta, Google, TikTok, Snapchat, Reddit, X, LinkedIn, Apple Search Ads, AppLovin, programmatic, CTV, and affiliate, in-house creative in weekly sprints, and tracking, attribution, and custom dashboards. The team works in your Slack, and you own every ad account, dataset, dashboard, and creative file. Growthr has managed more than $250M in ad spend, much of it in fintech.
NoGood vs Growthr, side by side
| NoGood | Growthr | |
|---|---|---|
| Model | Custom growth squad per client | Embedded senior team per client |
| Pricing | Not published; custom quote. Third-party reports put the average retainer above $20,000 a month | $10,000 a month plus 10% of managed spend, flat at every level |
| Paid media | Paid search and social ads | Every paid channel, including app stores, programmatic, and CTV |
| SEO, AEO, content, organic social | Core services, can sit inside the squad | Sold separately as projects outside the retainer |
| Creative | Design studio, TikTok studio, creator studio | Growthr Ad Studio: in-house UGC-style video, statics, and brand content in weekly sprints |
| Data and attribution | Marketing analytics service | Tracking, attribution, and custom dashboards in every retainer |
| Focus industries | SaaS, B2B, healthcare, fintech, ecommerce, AI | Fintech, music, gaming, B2B |
| Terms | Not published | 4-month initial term, then one-year renewals; live in two to three weeks |
NoGood details from nogood.io and nogood.io/llms.txt, read October 25, 2026. The retainer figure is from Top Sales Agencies, not from NoGood. Growthr figures from growthr.com/pricing.
What it costs
NoGood quotes each engagement after a call and does not publish a price or a minimum on its site. A third-party report puts its average retainer above $20,000 a month; treat that as a starting point for the conversation, not a quote.
Growthr's price is two numbers with no tiers: $10,000 a month for the team, plus 10% of managed media spend for day-to-day media operations. Monthly totals, before ad spend itself:
| Monthly ad spend | Growthr total fee | Fee as a share of spend |
|---|---|---|
| $30,000 | $13,000 | 43% |
| $100,000 | $20,000 | 20% |
| $300,000 | $40,000 | 13% |
Strategy, creative, analytics, and media operations are all inside these numbers. SEO/GEO, content, lifecycle, and web builds are extra.
Before comparing fees, compare what each one covers. Ask NoGood which channels and how many people a quote includes. At Growthr, the retainer covers paid acquisition end to end; if you also need an SEO program, budget it on top.
How the team works
NoGood's squads are built around each client's growth problem, drawing specialists from across its channels. That gives one engagement reach into organic search, AI search, social, and lifecycle without hiring separate vendors.
Growthr runs one senior team per client. Media and creative are never split, so the team that buys the ads also makes and tests them, and every channel is judged against the same attribution and contribution-margin targets.
Proof
NoGood's public results lean toward brand, content, and AI search for large technology and health companies. Its llms.txt highlights helping Inflection AI reach more than 1 million daily active users within three months, and its case studies include ByteDance and Spring Health.
Growthr's published results lean toward paid acquisition in fintech. For Trim we scaled paid acquisition 4x while cutting cost per acquisition 20% and driving more than 2 million sign-ups before its acquisition by OneMain Financial. For StellarFi we cut acquisition cost in half on the way to $2M ARR in 150 days and a $15M Series A. We have also run geo-targeted campaigns for JPMorgan Chase, Mastercard, and Wells Fargo programs with SaverLife.
When NoGood is the better choice
Organic and content drive your pipeline
If most of your growth comes from search, AI answers, and content rather than paid media, NoGood's squads put SEO, AEO, and content inside one engagement, where Growthr would sell them as separate projects.
You want one vendor for every channel, paid and organic
NoGood covers organic social, lifecycle, and CRO alongside paid. A brand consolidating several agencies into one may find that simpler to manage.
You are a B2B SaaS or healthcare brand with an enterprise budget
Those are named NoGood specialties, and a retainer above $20,000 a month is built for companies that can fund a multi-discipline squad.
When Growthr is the better choice
Paid acquisition is the main growth engine
The retainer is built around buying, creative testing, and attribution across every paid channel, with the fee tied to spend at a flat 10%.
You want to know the price before the call
Growthr publishes its fee, terms, and what is excluded. You can work out next month's total from your media plan.
You are in fintech or another regulated category
Most of our work is consumer finance and banking programs, where ad review, disclosures, and compliance shape what can run.
You want short-form reach on top of paid
Growthr also runs Clipper, a pay-per-verified-view clipping marketplace, which pairs with the retainer for launches, music, and creator campaigns.
Questions to ask either agency
Who exactly works on the account, and how much of their time does the fee buy? Which channels are inside the quote, and which are billed separately? Who owns the ad accounts, tracking, and creative if you leave? What is the initial term and the notice period? And what metric will they report against: platform ROAS, or cost per acquisition from your own data?
Frequently asked questions
How much does NoGood cost?
NoGood does not publish pricing. It quotes each engagement after a call. A third-party report puts its average retainer above $20,000 a month. Growthr, by comparison, publishes a flat price of $10,000 a month plus 10% of managed media spend.
What is the difference between NoGood and Growthr?
Both are growth agencies that work as one cross-functional team. NoGood builds a custom squad that can span SEO, AEO, content, organic social, lifecycle, and paid media. Growthr’s retainer centres on paid acquisition across every channel, in-house creative, and attribution, with SEO, GEO, lifecycle, and web work sold as separate projects.
Is NoGood or Growthr better for fintech?
Both list fintech as a specialty. Growthr’s published case studies are mostly fintech paid acquisition, including Trim, StellarFi, and campaigns for JPMorgan Chase, Mastercard, and Wells Fargo programs with SaverLife. NoGood’s published case studies lean toward technology and health brands such as ByteDance and Spring Health.
Which agency is better for SEO and AI search?
NoGood offers SEO and AEO as core services that can sit inside its squads. Growthr sells SEO and GEO as a separate flat-fee ladder rather than inside the retainer. If organic search is your main channel, NoGood’s bundle is the more direct fit.
Do I own the ad accounts with Growthr?
Yes. With Growthr the client owns every ad account, tracking setup, dataset, dashboard, and piece of creative, and Growthr signs NDAs. Ask any agency, NoGood included, the same question before signing.
Want the paid side run by one senior team?
Growthr runs strategy, creative, media buying on every channel, and attribution as an embedded team. $10,000 a month plus 10% of managed spend.
Related: How to choose a growth marketing agency · The embedded growth model · Growth marketing agency · Pricing
