5,000+ creatives.
Every one judged
on performance, not opinion.
Growthr's in-house team produces UGC-style video, static ads, stop motion, and brand content, and runs it through weekly creative sprints with structured A/B testing. The ad that wins the budget is the one with the best down-funnel CPA, not the one the room liked most.
Weekly Creative SprintEvery week
Variants by Down-Funnel CPAIllustrative rankTwo kinds of creative,
one in-house team.
Most of what we make is built to sell, and it gets measured like media. Some of it is built to be seen: shoots, films, and campaign work where craft is the job.
Creative made for ads
UGC-style video, statics, and motion for paid social and search, produced in weekly sprints and judged on hook rate, hold rate, click-through rate, and down-funnel conversion.
Creative made to be seen
Campaign shoots, stop motion, and commercials: the OVO × Keinemusik capsule promo on analog film, a Times Square billboard for Keinemusik, and TV commercials for InstaChef. See video production.
Creative gets tested
like any other variable.
Most creative decisions get made in a meeting by whoever holds the strongest opinion. Growthr treats creative like any other growth lever: hypothesize, test, measure, scale what works.
Weekly sprints
New ad variations are produced and tested every week, so campaigns keep fresh creative in market before the existing ads fatigue. No large, infrequent batches.
Down-funnel CPA decides
Every creative is scored on hook rate, hold rate, click-through rate, and down-funnel conversion rate. The ad with the best down-funnel CPA gets the budget, regardless of which one the team liked in review.
Full production range
UGC-style video, static ads, stop motion, and brand content, produced by one in-house team rather than farmed out to disconnected freelancers per format.
How we build
performance creative.
We think of an ad as three blocks: a hook, an explainer, and a closer. We score each block on its own as well as the whole ad, so a hook that works in one video can open the explainer from another and the closer from a third. A few shoots turn into many testable ads, we keep iterating on the winners, and the mix changes channel by channel.
Hooks
The first seconds, judged on hook rate: how many people stop scrolling.
Explainers
The middle that carries the offer, judged on hold rate: how many keep watching.
Closers
The ask at the end, judged on click-through and down-funnel conversion rate.
Brief, produce, test.
Then the budget moves.
One sprint a week. Each one starts from what the last one proved.
- Day 1
Brief
The brief names the offer, the audience, the formats to produce, and the down-funnel event every variant will be judged on. Creative is written against a conversion, not a mood board.
- Every week
Produce and test
The team produces the week's variations, UGC-style video, static ads, or stop motion, and puts them in market through structured A/B tests alongside the current ads.
- Ongoing
Budget follows CPA
The variant with the best down-funnel CPA gets the budget. The rest are paused or reworked into the next sprint, and stale ads get replaced before they fatigue.
From performance ads
to brand campaigns.
The same in-house team that runs weekly performance-ad sprints also produces full brand and capsule campaigns for music and entertainment clients.
UGC-style video
Creator-style video built to feel native to the feed it runs in.
Static ads
Performance-tested static creative for Meta, Google, and display placements.
Stop motion
Analog and hand-crafted stop motion for brand and capsule campaigns.
Brand content
Full visual identity, art direction, and campaign creative beyond performance ads.
Modular testing
Structured tests on whole ads and on individual hooks, explainers, and closers, so each sprint recombines and iterates on the blocks the last one proved.
Performance reporting
Hook rate, hold rate, click-through rate, and down-funnel conversion for every creative, in the same reporting as the media it ran on.
Built for each channel
Cuts, lengths, and formats change by channel, so a TikTok ad, a Meta static, and a YouTube pre-roll are each made for where they run instead of one edit resized for every placement.
Performance creative.
Ads we produced and tested for StellarFi, Trim, Experian and SaverLife, and MVMI, video and static.
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Brand and film.
The OVO × Keinemusik capsule promo, shot on analog film and cut as stop motion, a TV commercial for InstaChef, and the Times Square billboard for Keinemusik's Brooklyn Mirage show.
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5,000+ creatives designed
and performance-tested.
Three engagements where the creative sprint was the lever.
OVO x Keinemusik, "The Party's Over" capsule
Growthr shot the capsule promo on analog film, stitched into a stop-motion loop backstage at Brooklyn Mirage during Keinemusik's first headline set. It became OVO's biggest Instagram post of all time, drew a Drake repost, and the merch sold out in 60 seconds.
StellarFi, launch to $2M ARR in 150 days
Growthr embedded into StellarFi's team to build the growth engine from scratch, launched across Meta, Google, TikTok, and Reddit at once, and tested 50+ creative variations. Spend scaled 5x while CAC fell by half, and the results powered a $15M Series A.
Trim, weekly sprints from $5K a month to $50K+ a week
Built Trim's paid acquisition engine from zero: full-funnel tracking, a rebuilt landing page, and weekly creative sprints. Spend scaled from $5K a month to $50K+ a week at a sustained 126% ROAS, and the growth infrastructure supported Trim's acquisition by OneMain Financial.
Inside the retainer.
Brand work quoted on its own.
Creative production and testing runs inside Growthr's embedded growth retainer: $10,000 per month plus a flat 10% of managed media spend, one rate across every channel, alongside paid media, analytics, and attribution. Branding and design work, from a logo through a full identity system, packaging, merch, and brand sites, is a separate project with a custom quote.
The retainer is described on the performance marketing page, and every Growthr price is on the pricing page. The capsule and campaign work is in the OVO x Keinemusik case study; the sprint-driven paid work is in the StellarFi and Trim case studies.
Creative production, explained.
What does Growthr's creative production service include?
UGC-style video, static ads, stop motion, and brand content, all produced in-house. Growthr has designed and performance-tested over 5,000 unique creatives across paid social, paid search, and brand campaigns.
How does Growthr decide which creative wins?
Creative is evaluated on performance data, specifically down-funnel CPA. The team runs weekly creative sprints with structured A/B testing, so the ad that performs best in market gets the budget.
How does Growthr measure creative?
By creative and by block. Every ad is scored on hook rate, hold rate, click-through rate, and down-funnel conversion rate, and each hook, explainer, and closer inside it is scored on its own. Winning blocks get recombined into new ads and iterated on, and the approach changes by channel.
Does Growthr do brand and campaign creative, not just performance ads?
Yes. Growthr has produced brand campaigns and capsule collections for music and entertainment clients, including the OVO x Keinemusik "The Party's Over" capsule, shot on analog film as stop motion, which became OVO's biggest Instagram post ever and sold out in 60 seconds.
How fast does Growthr turn around new creative?
Creative runs on a weekly sprint cadence: new ad variations are produced and tested every week rather than in large infrequent batches, so campaigns keep fresh creative in market and stale ads get replaced before they fatigue.
Is creative production included in the retainer, or priced separately?
Creative production and testing is included in Growthr's embedded growth retainer, $10,000 per month plus a flat 10% of managed media spend, alongside paid media on every channel, analytics, and attribution. Branding and design work (logo and identity systems, packaging, merch, brand sites) is sold as a separate project with a custom quote.
Last updated
Creative that earns
its budget every week.
Book a call and we will walk through what a weekly creative sprint looks like and where your current creative is most likely costing you on CPA.
Video production: commercials and brand films, concept to final exportPerformance marketing, the media the creative runs onThe retainer that includes creative production and testingBranding and design, quoted per project
Clipper: short-form distribution, paid per verified view
Music marketing, where the capsule and campaign work lives