Branding & Design
A brand identity is the system a company uses every day: the logo and its variants, type, color, packaging, merch, event materials, and the site. Growthr designs it as standalone projects, from a logo-only job to a full system, with the same team that produces and tests the ad creative, so the identity gets exercised in the market instead of argued about in a deck.
Book a Discovery Call →The difference between a logo-only job and a full identity is everything that has to work once the logo leaves the presentation. Three layers, and the scope of your project is which of them you need.
The logo system: primary mark, wordmark, lockups, clear space, minimum sizes, and the versions that survive an app icon, a vinyl label, and a billboard. A logo-only project stops here, and it is a legitimate place to stop.
Type, color, layout rules, photography and illustration direction, motion, and the design system that lets anyone on your team produce something that looks like you. This is what a full identity adds.
Packaging, clothing and merch, event branding, album artwork, social templates, and the brand site. Where the identity gets tested against real production constraints, and where most systems break if they were only ever designed on a slide.
Three phases, scoped to the layers you need. A logo-only project is one phase; a full identity with packaging and a site is all three.
Who the brand is for, what it has to sit next to, and what it has to survive. Two or three directions, one chosen. For the Astroworld project this phase alone ran eight weeks with the artist's creative team.
The logo system, then type, color, and layout rules, delivered as files and as a written design system so it holds up without us in the room.
Packaging, merch, event materials, artwork, social templates, and the brand site, built by the same team. Then the handoff: every asset, every rule, and the templates your team will actually use.
Sold as standalone projects, quoted by scope.
Logo-only projects, or the mark as the first phase of a full identity.
Type, color, layout, photography direction, motion, and a written design system.
Vinyl, product, and retail packaging built to the production spec, not just the render.
Capsules, tour and event merch, and the drops that go with a release.
Artwork, single covers, show and festival branding for labels and artists.
The identity applied to a site, designed and built by Growthr, with the machine layer and tracking included.
Full visual identity for an electronic and house label representing artists across Afro, Latin, and tropical house: logo system, vinyl packaging, event branding, and design system.
Full creative production for VOD's Miracle release: music video, album artwork, and branding. Concept, shoot, post, and delivery, all handled in-house.
Eight weeks developing the proposed visual direction for the official Astroworld album artwork, working directly with Travis Scott's creative team. Final contender before the project went another direction.
Branding is a standalone project, quoted on scope: logo-only, identity system, packaging and merch, brand site, and the deliverable count inside each. It is not part of the embedded retainer. Every Growthr price is on the pricing page.
Where branding meets the rest of Growthr: the same in-house team runs creative production, so an identity decision can be tested in paid media within the week; brand sites are built by the web design and build team; and the capsule and campaign work for labels and artists is on the music page, including the OVO × Keinemusik case study.
Brand identity design is the creation of the visual system a company uses to be recognized: the logo and its variants, typography, color, layout rules, photography and illustration direction, and the applications those rules produce (packaging, merch, event materials, the site). The identity is the system; the logo is one part of it. Growthr designs identities as standalone projects, from logo-only jobs to full systems with packaging and brand sites.
A logo system (primary mark, wordmark, lockups, clear space, minimum sizes), typography, a color system, layout and grid rules, photography and illustration direction, motion rules where relevant, and a written design system that lets your own team produce on-brand work. Applications are scoped on top: packaging, clothing and merch, event branding, album artwork, social templates, and the brand site.
Yes. A logo-only project delivers the mark and its system (variants, lockups, clear space, sizing, file formats) and stops there. It is the first phase of a full identity, so it can be extended later without starting over.
Branding produces the system: the mark, the rules, and the core applications, once. Creative production produces the volume that runs inside that system: UGC-style video, static ads, stop motion, and brand content, made weekly and tested on down-funnel performance. At Growthr the same in-house team does both, which is why an identity decision can be tested in paid media instead of debated.
Custom quote, determined by scope (logo-only, identity system, packaging and merch, brand site) and the number of deliverables inside each. Branding and design is not included in the embedded retainer; it is sold as a standalone project.
Book a discovery call. Tell us what the identity has to survive, and we'll scope the layers and quote it as one project.