Commercials and brand films,
concept to final export.
We write the concept, storyboard it, produce and direct the shoot, hire the crew, and cut the final exports. One team runs the whole production, so the idea you approve is the film you get.
One team runs
the whole production.
Most productions pass through an agency, a production company, and a post house, and the idea thins out at every handoff. We keep all of it under one roof.
Concept and storyboards
We start from what the film has to do, write the concept, and board it shot by shot, so you approve the piece before a camera comes out.
Producing and directing
Locations, casting, crew, schedule, and budget are ours to run, and we direct on set. You deal with one team from the first call to the last export.
Edit to final exports
Edit, color, and sound happen in-house, and we deliver a cut for each place the film runs: broadcast, vertical social, site loops, and screens.
The work.
A TV commercial and its cutdowns for InstaChef, and the OVO × Keinemusik campaign: the analog-film promo, the merch film, and the Times Square billboard.
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From a brief
to a finished film.
The same five stages on every production, whatever the size.
- Stage 1
Concept and treatment
We agree what the film needs to achieve and who it is for, then write the concept and a treatment that sets the look and tone.
- Stage 2
Storyboards and pre-production
Shot-by-shot boards, a shot list, locations, casting, crew hires, and a schedule. The budget is locked here, before the shoot.
- Stage 3
The shoot
We produce and direct on set, with the crew and kit the concept calls for, digital or analog film.
- Stage 4
Edit, color, and sound
An edit for review, then revisions, color, sound design, and mix.
- Stage 5
Final exports
Masters plus a cut for each placement: the full commercial, vertical shorts for social, landscape shorts for the site, and screen loops.
What we shoot.
Each of these is work we have produced end to end.
TV commercials
Broadcast spots, written, produced, and directed by us. InstaChef's commercial was shot in 4K and delivered with a full set of cutdowns.
Brand films and promos
Campaign films and capsule promos, like the OVO × Keinemusik piece shot backstage at Brooklyn Mirage.
Analog film and stop motion
Shot on film and stitched by hand when the concept calls for a look digital can't give.
Billboard and out-of-home
Creative built for large format. Keinemusik's Brooklyn Mirage show ran as a billboard in Times Square.
Social and site cutdowns
Vertical shorts and landscape loops cut from the same shoot, so one production feeds every channel.
Ads from the footage
The same team runs our performance creative, so a shoot can also become tested paid ads.
Two productions,
start to finish.
One broadcast commercial and one campaign shoot, both concepted, produced, directed, and edited by Growthr.
OVO × Keinemusik, "The Party's Over" capsule
Shot on analog film and stitched into a stop-motion loop backstage at Brooklyn Mirage during Keinemusik's first headline set. It became OVO's biggest Instagram post, drew a Drake repost, and the capsule sold out in 60 seconds. The campaign also ran as a billboard in Times Square.
InstaChef TV commercial
A 90-second commercial shot in 4K, from concept and storyboards through directing and the final edit, delivered with vertical shorts, landscape shorts for the website, and a vertical cut for screen display.
Quoted per production.
Every production is scoped and quoted as its own project, because the cost follows the concept: locations, cast, crew, shoot days, and the number of final cuts. You get a fixed quote after the treatment and boards, before anything is shot.
It works on its own or alongside the embedded growth retainer, where the same footage feeds performance creative. Every Growthr price is on the pricing page.
Scope, crew,
and what you receive.
Does Growthr handle the whole production?
Yes. Concept, storyboards, producing, directing, casting and crew, the shoot, editing, color, sound, and final exports are all run by Growthr. You work with one team from the first call to delivery.
What do we receive at the end?
Masters of the finished film plus a cut for each placement you need, for example the full commercial, vertical shorts for social, landscape shorts for a website, and loops for screens.
Can the footage be used for paid ads?
Yes. The team that runs Growthr's performance creative can cut and test ads from the same shoot, scored on hook rate, hold rate, click-through rate, and down-funnel conversion.
How is a production priced?
Per project. The quote follows the concept and is fixed after the treatment and storyboards, before the shoot. It can run on its own or alongside the embedded retainer.
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Tell us what
the film has to do.
Bring the product, the audience, and where it will run. We'll come back with a concept and what it takes to shoot it.
