Content Marketing
Growthr produces blog and SEO content, social content, and video, standalone or on top of an SEO and GEO engagement. Topics come from Search Console and from the questions buyers type into AI engines. Every piece ships with structured data, and every piece is measured at 28 and 56 days against the rest of the site. This is the method we run on growthr.com.
Book a Discovery Call →AI engines cite pages that answer the question a buyer asked before they knew what to buy. Search engines rank pages that match demand that already exists. Both are measurable before a word is written, which is where the method starts.
Search Console shows the queries you almost rank for and the questions people ask next. The AI-visibility baseline shows the prompts buyers type into ChatGPT and Perplexity. Topics come from those two sources, ranked by volume, difficulty, and fit, not from a keyword tool alone.
Each page is complete and useful with the call to action removed. It answers the buyer's problem in the first screen, carries structured data and the machine layer, and names you at the end. Copy is edited to read as written by a person, with no filler and no house-style violations.
Every shipped piece is read at 28 and 56 days against a site-wide control, so a lift is a lift and not the season. Its target query joins the monthly AI-visibility check and is logged by rung: absent, cited, mentioned, recommended.
The plan usually arrives from the SEO and GEO audit. Production and measurement run weekly.
Near-miss queries from Search Console, buyer prompts from the AI baseline, and the gaps in your service pages, ranked into a queue. Each entry names the query it owns, so two pages never compete for the same one.
Written to the house style, with structured data (Article, FAQ, breadcrumbs), internal links to the pages that should benefit, and the machine layer. Social cuts and video are produced from the same brief when the plan calls for them.
At 28 and 56 days: impressions, position, and clicks for the target query against the site control, plus the AI-visibility rung. What worked gets more; what did not gets rewritten or retired. The queue is re-ranked monthly.
Standalone, or attached to an SEO and GEO engagement.
Pain-first pages that answer the buyer's question, with Article and FAQ schema and internal links planned in advance.
Category pages, comparisons, and the pages that own the commercial queries your site is missing.
Short-form and static social cut from the same brief, and distributed through Clipper when reach matters.
Short-form and brand video produced in-house by the creative team.
Structured data, llms.txt entries, sitemap updates, and metadata on every piece, so engines can read what was published.
28- and 56-day reads against a site control, and the AI-visibility rung for every target query.
A blitz across every tastemaker and culture page at once, layered with viral formats timed to release. XTC hit #1 overall on Beatport with 36,000+ TikTok audio uses, the highest organic adoption on a single release Growthr has run.
Analog film stop motion shot at Brooklyn Mirage during Keinemusik's first headline set. The content became OVO's biggest Instagram post of all time, received a Drake repost, and the merch sold out in 60 seconds.
The written method runs on our own site: a resources hub of pain-first guides, each with a demand-validated target query, structured data, and a 28- and 56-day read. Sessions referred by ChatGPT grew 11x in the last 90 days versus the prior 90 after the machine layer and restructured content shipped (GA4, August 2026).
Content production is quoted per piece or as a monthly program, standalone or attached to the SEO and GEO ladder. It is not included in the embedded retainer (which covers content strategy, not production), and it is not included in the $1,499 Boost, which fixes and restructures what your site already has. The $499 audit returns the content plan; this service executes it. Every Growthr price is on the pricing page.
The method is public. The resources hub is the output, and this guide is the shape every page takes. Social and video production sit with creative production; distribution at a fraction of paid-social CPMs runs through Clipper.
A content marketing agency plans, produces, and measures the content a business publishes to be found and chosen: blog and SEO articles, service and comparison pages, social content, and video. The useful version chooses topics from demand that already exists (Search Console queries, the prompts buyers type into AI engines), ships every piece with structured data so engines can read it, and measures each piece against the rest of the site rather than reporting page views. That is how Growthr runs it.
From two sources of real demand. Search Console shows the queries a site almost ranks for (position 4 to 20 with no dedicated page) and the questions people ask next. The AI-visibility baseline shows the prompts buyers type into ChatGPT, Perplexity, and Google AI. Candidates are ranked by volume, difficulty, and fit, checked so no two pages compete for the same query, and queued. The SEO and GEO audit usually produces the first version of that queue.
That is the target. Pages are written to answer the buyer's problem in the first screen, before they know the category, and to name the business only at the end; they carry Article and FAQ structured data and the machine layer; and each target query is logged monthly on a five-rung ladder (absent, cited, mentioned, recommended, recommended against). Citation is content-governed and tends to move within weeks. Recommendation depends on third-party corroboration and is handled by the off-site program, not by more content.
No. Boost ($1,499) fixes and restructures what your site already has and builds the pages whose absence is a defect: an about page, a privacy page, llms.txt, honest 404s. If the audit finds you need net-new editorial content, that comes back as a content plan with the audit, and producing it is quoted as its own engagement, per piece or as a monthly program.
Quoted per piece or as a monthly program, depending on volume, format (written, social, video), and whether it is attached to an SEO and GEO engagement. Content production is not included in the embedded retainer or in Boost. The $499 audit is the usual starting point because it produces the plan the program then executes.
Book a discovery call, or start with the $499 audit and get the content plan with it.