Email, SMS & Lifecycle
Paid media gets someone to sign up. Lifecycle gets them to the event that matters: the funded account, the paying subscription, the second order. Growthr designs, builds, and manages email, SMS, and push programs in the platform you already run, and measures them on that event rather than on open rates. We ran email and lifecycle for Trim across 1M+ users.
Book a Discovery Call →Lifecycle programs drift toward the metrics the platform reports by default. Growthr builds them around the same down-funnel event the paid team optimizes to, with the attribution to prove which flow moved it. Three principles.
Onboarding, activation, retention, and win-back flows are measured on the funded account, the paying customer, or the second order, the same event paid acquisition is optimized to. It keeps the two halves of the funnel pulling in the same direction.
Audience archetypes and behavior from your own data decide who gets which flow and when. The modeling work comes from Growthr's data and engineering side and feeds messaging in both lifecycle and paid.
Lifecycle-driven conversions are reported separately from paid, so a flow that converts people the ads already sold does not get credit for them, and the one that rescues a stalled signup does.
Built in the tool you already run. Managed monthly if you want it managed, handed off if you do not.
Every stage from signup to the down-funnel event and beyond, the drop-off at each, and the flows that address it. Consent capture and logging for email and SMS are designed in from the start.
Onboarding, activation, retention, win-back, and transactional flows built in your platform, with segmentation from first-party data and the events wired so each flow reports on the outcome it exists to produce.
Ongoing management: send-time and content tests, segment refinement, deliverability, and a monthly read of which flows moved the event. Or a documented handoff if your team will run it.
Platform-agnostic. Built in the tool you already run, including Klaviyo, Braze, Customer.io, HubSpot, Iterable, and Attentive.
The flows between signup and the first meaningful action, built to close the gap paid media leaves.
Engagement, renewal, second-order, and reactivation flows triggered by behavior, not by calendar.
Opt-in capture, STOP and HELP handling, consent logging, and carrier registration. Growthr runs its own registered SMS program, so we have been through the process.
Audience archetypes and behavioral segments from first-party data, shared with paid so messaging matches.
Consent capture and logs for email and SMS, list hygiene, authentication, and the monitoring that keeps sends landing.
Lifecycle conversions reported separately from paid, by flow, against the down-funnel event.
Growthr ran email and lifecycle for Trim across 1M+ users, alongside the paid acquisition engine it built from zero: full-funnel tracking, a rebuilt landing page, weekly creative sprints, and spend scaled from $5K a month to $50K+ a week at a sustained 126% ROAS. The growth infrastructure supported Trim's acquisition by OneMain Financial.
Growthr runs a registered SMS program for its own clients and prospects, with an opt-in page, consent logging, and STOP and HELP handling, which means the carrier registration and compliance steps a client's program needs are ones we have completed ourselves.
Email, SMS, and lifecycle is a standalone program, quoted on the number of flows, the channels (email, SMS, push), whether a platform migration is involved, and whether ongoing management is included or the program is handed off after the build. It is not part of the embedded retainer. Every Growthr price is on the pricing page.
Where it connects: the down-funnel event and the attribution come from the same measurement layer the paid media team builds; segmentation and archetype modeling come from AI, data, and engineering; the Trim work is in the Trim case study; and our own opt-in program is at growthr.com/sms.
An email marketing agency designs, builds, and manages the email (and usually SMS and push) programs a business sends: onboarding, activation, retention, win-back, and transactional flows, plus the segmentation, consent handling, deliverability, and reporting underneath them. The useful version measures those flows on the business outcome they exist to produce rather than on opens and clicks. Growthr builds programs in the platform the client already runs and reports lifecycle conversions separately from paid.
Lifecycle marketing is the set of messages a customer receives at each stage of their relationship with a product, triggered by what they do rather than by a calendar: after signup, when they stall before activating, when they are at risk of churning, and when they have lapsed. Email, SMS, and push are the channels. The goal is the down-funnel event (a funded account, a paying subscription, a repeat order), which is why Growthr measures lifecycle on the same event as paid acquisition.
The one you already run. Programs are built in Klaviyo, Braze, Customer.io, HubSpot, Iterable, Attentive, and comparable platforms; Growthr does not require a migration and does not claim partner status with any of them. If a migration is the right call, it is scoped as part of the project.
No. The embedded retainer covers strategy, paid media, creative, content strategy, analytics and attribution, and reporting. Email, SMS, and lifecycle programs are sold as a standalone program with a custom quote, and they connect to the retainer through the shared measurement layer and the shared down-funnel event.
Custom quote, determined by the number of flows, the channels involved (email, SMS, push), whether a platform migration is part of the work, and whether ongoing monthly management is included or the program is documented and handed off after the build.
Book a discovery call. We'll map your lifecycle from signup to the event that matters and tell you which flows are missing.