Scaled 4× to 2M+ users
then acquired
How Growthr built Trim's paid acquisition engine from scratch, sustained 126% ROAS at scale, and produced the growth data that supported a strategic acquisition.
A product millions loved.
No engine to scale.
Trim had 2M+ users and a strong product suite: subscription cancellation, bill negotiation, and high-yield savings. But marketing ran in-house with no systematic paid media infrastructure. Down-funnel CPA sat at $22 to $25 with no path lower.
No tracking
No full-funnel attribution in place. No way to measure down-funnel CPA or optimize beyond surface-level metrics.
Legacy landing page
Unoptimized multi-step flow with redundant form fields, poor mobile experience, and no A/B testing framework.
Ad hoc creative
No structured creative pipeline. No systematic testing cadence. Performance creative was an afterthought.
Minimal affiliates
Affiliate channel barely stood up. No publisher-level monitoring, no premium placement negotiation.
Full-stack acquisition.
Built from zero.
Four phases: measurement first, then the page, then the creative cadence, then scale.
Full-funnel instrumentation
Before any spend went live, Growthr instrumented the entire funnel: land, click, signup, Free Trial, Bank Account Connect, paid subscription. Every event verified across Google Ads, Facebook, and internal analytics. Down-funnel CPA optimization from day one.
Site rebuild and conversion architecture
New Webflow landing page replaced the legacy multi-step flow with an email-gate to OAuth bank-connect sequence. Redundant fields removed, CTA hierarchy simplified, mobile rebuilt from scratch. A/B tests run through Google Optimize, tracked via Heap Analytics.
Weekly creative sprints
New UGC-style video and static concepts every 7 days, evaluated on down-funnel CPA, not CTR. Losers paused immediately, winners iterated. Phone-shot UGC hooks with benefit-first captions consistently outperformed polished brand creative. CTR on winning formats ran 3x above static baselines.
Scale and cohort optimization
Daily bid reviews against CPA targets. Optimization event shifted progressively from Free Trial to Bank Account Connect as data matured. 91.3% of BAC users converted to paid trial, so it became the primary optimization event. Budget split by age, HHI, device type, and OS.
Four engines.
One acquisition machine.
Every channel was judged on the same down-funnel CPA, and each earned its own best number.
Google Search
Non-brand intent capture on subscription cancel, bill negotiation, and related queries. Broad match with aggressive negative matching. Mobile vs. desktop device-split optimization.
Meta
Interest and lookalike prospecting, CBO structure, Special Ads Category compliance for financial products. Android-only campaigns and desktop/mobile split testing.
Affiliates
CPA-based payouts across Fluent, SheIsMedia, AragonAds, Chime, Varo, TapJoy, and Brigit. Premium placement negotiation. Publisher-level fraud monitoring.
Email / CRM
BAC drip with 71% open rate and 36% CTR. Abandoned Cart sequence with 97%+ CVR from first open. Lifecycle architecture built around bill negotiation and bank-connect milestones.
One funnel, instrumented end to end.
Every event below was verified across Google Ads, Facebook, and internal analytics before the first dollar of spend went live.
Funnel EventsOptimized to CPA
BAC to Paid TrialCohort dataEmail / CRMLifecycleAcquired by OneMain Financial
Trim was acquired by OneMain Financial. Growthr's performance work, a diversified multi-channel acquisition engine with documented unit economics, contributed to the growth story that supported the acquisition.
ROAS held above 100% as spend scaled 4x, demonstrating that efficiency was not tied to low volume. 30+ ad batches, audience segments, and bidding structures were handed off as a durable operational asset.
The creative that ran.
Trim ads and landing pages we produced and tested while scaling spend 4×.
"Growthr built the acquisition infrastructure that let us prove our unit economics at scale. The performance data they produced became a core part of our growth story."
Trim LeadershipTrim (acquired by OneMain Financial)
Build the engine
before the exit.
Tell us what you are working on. We will say what we would instrument first and where the first dollars would go.
