App Marketing & ASO
Growthr runs paid user acquisition for apps across Apple Search Ads, Google App Campaigns, the in-app networks, Meta, and TikTok, and optimizes it to the event that matters inside the app rather than the install. App store optimization is a separate, quoted piece of work. Trim, Truebill, and StellarFi were app-first businesses.
Book a Discovery Call →Paid user acquisition runs inside the embedded retainer. App store optimization is quoted separately, because it is a different kind of work on a different cadence. What they share is the method.
The MMP and the event map are set up to the down-funnel event: a funded account, a paid subscription, a completed first session. Campaigns are optimized to cost per that event, so cheap installs that never convert stop looking like a win.
The in-house creative team produces and tests new ad variations every week, and down-funnel performance decides what scales. On the store side, screenshots, preview video, and the first lines of copy get the same treatment.
Budget scales channel by channel only when the down-funnel cost holds at the next spend level. Reporting keeps the networks separate so the next decision is obvious.
The same three steps as every Growthr acquisition program, with the app-specific plumbing in step one.
MMP configuration, SKAN and privacy-era measurement, in-app events mapped to the down-funnel outcome, and dashboards that show cost per that outcome by network and creative.
Apple Search Ads and Google App Campaigns for intent, Meta, TikTok, Snapchat, and Reddit for demand, AppLovin, Unity, and Moloco for scale, chosen per app on where the down-funnel economics hold. Store listing work runs alongside so paid traffic lands on a page that converts.
Weekly creative sprints, budget scaled on proven cost per event, and store listing tests read on conversion rate from impression to install to the in-app event.
Network mix is chosen per client based on where the down-funnel economics hold, not run uniformly.
Intent capture on the App Store, structured by keyword theme and measured to the in-app event.
Search, Play, YouTube, and Display inventory under one campaign type, fed the right in-app conversion.
AppLovin, Unity, and Moloco for scale once unit economics are proven on the intent channels.
Meta, TikTok, Snapchat, and Reddit, with structured creative testing and audience segmentation.
iOS and Android listing, keyword, and creative optimization, quoted separately from the retainer.
MMP setup, event mapping, and dashboards built to support every network above.
Paid acquisition built from zero: full-funnel tracking instrumented, landing page rebuilt, weekly creative sprints, spend scaled 4x from $5K a month to $50K+ a week with CPA down 20% and ROAS sustained at 126%. The infrastructure supported Trim's acquisition by OneMain Financial.
Launched across Meta, Google, TikTok, and Reddit at once, tested 50+ creative variations, scaled spend 5x while cutting CAC 50%, acquired 300K+ users, and reached $2M ARR in 150 days on the way to a $15M Series A.
Truebill ahead of its $1.3B acquisition by Rocket Companies, plus Chime, Rocket Money, and Jumbo Privacy among the consumer fintech and privacy apps in Growthr's client history.
Paid user acquisition runs inside the embedded retainer: $10,000 per month plus a flat 10% of managed media spend, one rate across every network with no brackets. That covers strategy, media on every channel, creative production and testing, attribution and dashboards, and reporting. Below roughly $20,000 a month in media spend the retainer is usually the wrong shape; at that stage Clipper distributes existing content at a fraction of paid-social CPMs with no minimum. Detail on the pricing page and the performance marketing page.
App store optimization is quoted separately, by store count and listing scope (metadata and keywords, screenshots and preview video, localization). Creative for both comes from creative production. The app work is documented in the Trim and StellarFi case studies.
An app marketing agency runs paid user acquisition for iOS and Android apps across Apple Search Ads, Google App Campaigns, in-app networks such as AppLovin, Unity, and Moloco, and paid social, and usually handles app store optimization alongside it. The useful version measures acquisition past the install to the in-app event that matters (a funded account, a paid subscription) and scales networks only when the cost per that event holds. Growthr runs paid UA inside its embedded retainer and quotes ASO separately.
App store optimization is the work of improving an app's listing so it is found and converts on the App Store and Google Play: title and subtitle, keyword fields, description, screenshots, preview video, icon, ratings and review handling, and localization. Growthr tests listing elements on conversion rate from impression to install to the in-app event, the same way ad creative is tested, and quotes ASO separately from the retainer by store count and listing scope.
Apple Search Ads, Google App Campaigns, the in-app networks AppLovin, Unity, and Moloco, and paid social on Meta, TikTok, Snapchat, and Reddit. The mix is chosen per app based on where the down-funnel economics hold, with intent channels first and scale networks once unit economics are proven.
No. Paid user acquisition runs inside the embedded retainer. App store optimization is quoted separately, because it is a different kind of work on a different cadence: listing, keyword, and creative optimization for each store, scoped by store count and the elements involved.
Paid user acquisition is part of the embedded retainer at $10,000 per month plus a flat 10% of managed media spend, one rate across every network. App store optimization is quoted separately by store count and listing scope. Below roughly $20,000 a month in media spend, Clipper (pay per verified view, no minimum) is usually the better starting point.
Book a discovery call. We'll look at your MMP setup, your event map, and your network mix, and show you where cost per real user is hiding.