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AI Search (GEO)
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Generative engine optimization

The engines answer
with a name.
Make it yours.

Generative engine optimization (GEO, also sold as AI SEO or AEO) is the work of getting your business retrieved, quoted, and recommended by ChatGPT, Perplexity, Claude, and Google AI Overviews. Growthr runs it as one measured program, not a checklist, and prices it as a flat-fee ladder that starts at $99.

Book the $99 strategy call
What a GEO agency actually does

Schema and llms.txt take an afternoon.
Recommendation is decided elsewhere.

An AI answer is assembled from what the engine can retrieve about you and from what the rest of the web says. A GEO program that consists of schema markup, an llms.txt file, and rewritten FAQ pages covers the first part and ignores the second. Three things separate a program from a checklist.

Retrievability

Can the engines fetch your pages from a datacenter, without JavaScript, and lift a specific answer from them? Crawler access, server-rendered text, and pages that state what you do, for whom, at what price.

Third-party corroboration

Engines recommend who the web vouches for: review platforms, directories, comparison articles, industry lists. Your own site cannot supply that, however good it is. The program maps which sources your category's answers are built from and gets you onto them.

Measurement you can act on

A fixed prompt set, run the same way every month, logged on a five-rung ladder: absent, cited, mentioned, recommended, recommended against. Citation moves in weeks; recommendation moves in months. Both are tracked separately from Google.

How it works

Six parts.
One program.

This is the full scope of a generative engine optimization engagement at Growthr. The $499 audit scores all six, Boost ships the on-site work, and Manage measures the result every month.

Step 01

Baseline and share of voice

Your buyers' prompts run through ChatGPT, Perplexity, and Google AI Overviews before anything changes. Each one is logged by rung, by who else was named, and by which sources built the answer. That prompt set becomes the monthly share-of-voice tracker against the competitors the engines actually name.

Step 02

Technical SEO and content

Indexation, redirects, canonicals, sitemap, AI-crawler access, Core Web Vitals hygiene, and schema, implemented by us in your CMS or by pull request. Then a content plan built from Search Console demand and from the questions buyers ask the engines, produced per piece or as a monthly program.

Step 03

Off-site authority and split reporting

Reviews, directory presence, citations, and press, scoped separately because it runs for months. Reporting keeps Google organic rankings and traffic on one line and AI citations, mentions, and referral sessions on another, both against the baseline.

Cited, mentioned, recommended

"Showing up" has five answers.
Only one of them is the shortlist.

Most AI visibility tools report a yes or a no. The program records the rung, because each rung has a different fix.

Absent

Not in the answer, not in the sources. Usually a retrievability problem or no third-party corroboration at all.

Cited

One of your pages appears in the sources panel. The engine read you. This is content-governed and moves first.

Mentioned

Your name is in the text, often in a paragraph about someone else. Corroboration exists but is thin.

Recommended

You are on the shortlist the buyer is given. Consensus-governed: reviews, listings, and mentions across the sources the engine trusts.

Recommended against

The answer steers buyers away from you. Rare, and the most important result to catch. We trace the sources and fix the record.

Tracked monthly

The same prompts, the same method, logged every month. One month is noise; a two-month trend is signal.

Proof

We ran the program
on ourselves first.

11x
Sessions referred by ChatGPT, last 90 days vs prior 90
3
Engines in every baseline
5
Rungs logged per prompt
$99
Where the ladder starts

growthr.com

Growthr ran this exact playbook on its own site in July 2026: llms.txt, full schema coverage, AI-readable pages, restructured content. Sessions referred by ChatGPT grew 11x in the last 90 days versus the prior 90 (GA4, as of August 2026). Early absolute numbers on a young channel; the slope is the point.

11x
ChatGPT-referred sessions

The free scanners

seogeoscan.com and willaiseeme.com are Growthr projects: 22 live checks on how a site reads to Google and to the AI engines, from a datacenter IP, in about 20 seconds. Both sites score 100 when scanned by themselves, and the free llms.txt generator runs on the same infrastructure.

22
Checks per scan
20s
Per scan
Pricing

Flat fees.
Every step credits into the next.

The program is sold as a ladder. A $99 strategy call is a live teardown of your site, your analytics, and how you show up in Google and AI search; the fee credits toward the audit. The $499 Search Audit scores all six parts of the program and delivers a prioritized fix plan within 48 hours of access. Boost, $1,499, implements the on-site plan in about two weeks for sites up to roughly 25 indexable pages, with the audit credited; larger sites are quoted by size and scope. Manage, $199 a month, is optional and runs the monthly baseline, rank and citation tracking, regressions, and a quarterly re-audit.

Net-new content and the off-site program are quoted separately because both are ongoing work. Full detail, platforms, and booking are on the Search Boost page; every Growthr price is on the pricing page. To see where you stand before you book, run the 20-minute check yourself, or generate an llms.txt for free.

Frequently asked questions

Generative engine optimization, explained.

What does a generative engine optimization agency do?

A generative engine optimization agency gets a business retrieved, cited, and recommended by AI answer engines such as ChatGPT, Perplexity, Claude, and Google AI Overviews. The work has six parts: an engine-by-engine visibility baseline, prompt-level share-of-voice tracking against named competitors, technical SEO so the engines can fetch and quote the site, a content plan from real search demand, an off-site authority program (reviews, directories, citations, press), and reporting that separates Google organic results from AI citations and referrals. Growthr scores all six in a $499 audit, implements the on-site work in a $1,499 sprint, and tracks the result monthly.

Is GEO different from SEO?

They share the technical foundation (crawlable, fast, well-structured pages with clean metadata and schema) but optimize for different outputs. SEO earns a ranked link on a results page. GEO earns a place in a generated answer, which is built from the pages the engine retrieves for that prompt and from what third parties say about you. A site can rank well on Google and be absent from the AI answer, which is why Growthr reports the two separately.

Is AEO the same as GEO?

In practice, yes. Answer engine optimization (AEO), generative engine optimization (GEO), AI SEO, and LLM optimization all describe making a business visible in AI-generated answers. Vendors pick different labels; the discipline is the same: retrievable pages, extractable facts, third-party corroboration, and measurement across the engines buyers actually use.

How do you measure AI search visibility?

With a fixed set of buyer-shaped prompts run the same way every month across ChatGPT, Perplexity, and Google AI Overviews, in sessions that carry no account memory. Each result is logged on a five-rung ladder (absent, cited, mentioned, recommended, recommended against), with who else was named and which sources built the answer. Citations tend to move within weeks because they depend on your content; recommendations move over months because they depend on consensus across the web.

What does GEO cost at Growthr?

A flat-fee ladder: $99 strategy call, $499 Search Audit delivered within 48 hours of access, $1,499 Boost implementation for sites up to roughly 25 indexable pages (larger sites custom-quoted), and an optional $199 per month Manage plan. Each step credits into the next, so the full ladder totals $1,499. Net-new content production and the off-site authority program are quoted separately because both are ongoing.

Start with the baseline

Find out what the engines
say about you today.

The $99 strategy call runs your buyers' prompts live, with you on the screen, and ends with the fix order for your site. It credits toward the audit.

growthr.com