The engines answer
with a name.
Make it yours.
Generative engine optimization (GEO, also sold as AI SEO or AEO) is the work of getting your business retrieved, quoted, and recommended by ChatGPT, Perplexity, Claude, and Google AI Overviews. Growthr runs it as one measured program, not a checklist, and prices it as a flat-fee ladder that starts at $99.
Buyer PromptPerplexity, no memory
Retrieval ChecksBoost audit, by engine
Being cited is one step.
Being recommended is another.
A citation means an answer used your page as a source. A recommendation means it suggested your business to the buyer. We measure those outcomes separately: improving technical access and useful content can help an engine retrieve your pages, while the sources used to evaluate your business may extend beyond your site. Google requires no special AI markup or machine-readable file for its AI features. Its published guidance applies the established search fundamentals.
Retrievability
We test access for the relevant crawlers and check that useful page content can be retrieved. Google says supporting pages for its AI features must be indexed and eligible for a search snippet. Clear service details, scope, and pricing help readers evaluate the page.
Third-party corroboration
Engines tend to recommend the businesses the wider web vouches for: review platforms, directories, comparison articles, industry lists. Your own site cannot supply that, however good it is. We map which sources your category's answers are built from, then do the work to get you listed, reviewed, and mentioned on them, since an engine is unlikely to recommend a business its sources never mention. No listing guarantees a recommendation.
Measurement you can act on
We repeat a defined prompt set and log whether a business is absent, cited, mentioned, recommended, or recommended against. These are reporting categories, not stages every company must pass through. Google results and AI referrals are reported separately.
Six parts.
One program.
This is the full scope of a generative engine optimization engagement at Growthr. The Boost audit scores all six, the sprint ships the on-site work, and Manage measures the result every month. Put all six in the brief for any GEO agency you talk to: one that cannot answer each in writing is selling a checklist.
Baseline and share of voice
Your buyers' prompts run through ChatGPT, Perplexity, and Google AI Overviews before anything changes. Each one is logged by rung, by who else was named, and by which sources built the answer. That prompt set becomes the monthly share-of-voice tracker against the competitors the engines actually name.
Technical SEO and content
Indexation, redirects, canonicals, sitemap, AI-crawler access, Core Web Vitals hygiene, and schema, implemented by us in your CMS or by pull request. Then a content plan built from Search Console demand and from the questions buyers ask the engines, produced per piece or as a monthly program.
Off-site authority and split reporting
Reviews, directory presence, citations, and press, scoped separately because it runs for months. Reporting keeps Google organic rankings and traffic on one line and AI citations, mentions, and referral sessions on another, both against the baseline.
"Showing up" has five answers.
Only one of them is the shortlist.
Our reporting ladder distinguishes absence, citation, mention, recommendation, and recommendation against. A cited page is evidence of visibility, not proof that the business made the shortlist. These categories guide the next investigation; they are not guaranteed stages or a fixed progression.
Absent
Your business is absent from the sampled answer and its cited sources. We investigate access, content, and the sources that did appear before proposing a cause.
Cited
One of your pages appears as a cited source. We record the page and query, then check referral activity separately.
Mentioned
Your name appears in the answer text. A mention alone does not establish whether the answer recommends you or why it included you.
Recommended
The answer includes your business among its suggested options. We record the context and sources rather than attributing it to a single ranking factor.
Recommended against
The answer advises against your business. We inspect its sources and separate factual errors from legitimate criticism.
Tracked monthly
We repeat the same query set and document the sampling method. Answers vary, so multiple observations and referral outcomes provide more context than a single response.
We ran the program
on ourselves first.
growthr.com
Growthr ran this exact playbook on its own site in July 2026: llms.txt, full schema coverage, AI-readable pages, restructured content. Sessions referred by ChatGPT grew 11x in the last 90 days versus the prior 90 (GA4, as of August 2026). Early absolute numbers on a young channel; the slope is the point. Several changes shipped together; this result does not isolate the effect of llms.txt or schema.
The free scanners
seogeoscan.com and willaiseeme.com are Growthr projects: 22 live checks on how a site reads to Google and to the AI engines, from a datacenter IP, in about 20 seconds. Both sites score 100 when scanned by themselves, and the free llms.txt generator runs on the same infrastructure.
Flat fees.
The call credits into Boost.
The program is sold as a ladder. A $99 strategy call is a live teardown of your site, your analytics, and how you show up in Google and AI search; the fee credits toward Boost. Boost, $1,499, opens with the audit, which scores all six parts of the program and delivers a prioritized fix plan within 48 hours of access, then implements the on-site plan in about two weeks for sites up to roughly 25 indexable pages; it is $1,400 more after the call credit, and larger sites are quoted by size and scope. Manage, $199 a month, is optional and runs the monthly baseline, rank and citation tracking, regressions, and a quarterly re-audit.
Net-new content and the off-site program are quoted separately because both are ongoing work. Full detail, platforms, and booking are on the Search Boost page; every Growthr price is on the pricing page. To see where you stand before you book, run the 20-minute check yourself, or generate an llms.txt for free.
Generative engine optimization, explained.
What does a generative engine optimization agency do?
A generative engine optimization agency gets a business retrieved, cited, and recommended by AI answer engines such as ChatGPT, Perplexity, Claude, and Google AI Overviews. The work has six parts: an engine-by-engine visibility baseline, prompt-level share-of-voice tracking against named competitors, technical SEO so the engines can fetch and quote the site, a content plan from real search demand, an off-site authority program (reviews, directories, citations, press), and reporting that separates Google organic results from AI citations and referrals. Growthr scores all six and implements the on-site work in a $1,499 Boost, and tracks the result monthly.
What should I require from a GEO agency?
Six things, in writing: a visibility baseline across ChatGPT, Perplexity, and Google AI Overviews before work starts; competitor-level prompt and share-of-voice tracking; a full technical SEO audit with implementation, not recommendations; a content plan based on actual search and prompt demand; a digital PR, reviews, and citations strategy for third-party authority; and reporting that separates Google organic traffic from AI mentions, citations, referral traffic, and leads. Growthr delivers all six on its flat-fee ladder.
How can I tell a real GEO agency from an SEO agency that added "AI" to its homepage?
Ask how the agency chooses queries, records a baseline, implements changes, and reports results. Schema and llms.txt alone do not demonstrate an improvement. Google does not require a special AI file or schema; useful content and accessible pages remain the starting point.
Is GEO different from SEO?
They share the technical foundation (crawlable, fast, well-structured pages with clean metadata and schema) but optimize for different outputs. SEO earns a ranked link on a results page. GEO earns a place in a generated answer, which is built from the pages the engine retrieves for that prompt and from what third parties say about you. A site can rank well on Google and be absent from the AI answer, which is why Growthr reports the two separately.
Is AEO the same as GEO?
In practice, yes. Answer engine optimization (AEO), generative engine optimization (GEO), AI SEO, and LLM optimization all describe making a business visible in AI-generated answers. Vendors pick different labels; the discipline is the same: retrievable pages, extractable facts, third-party corroboration, and measurement across the engines buyers actually use.
How do you measure AI search visibility?
With a fixed set of buyer-shaped prompts run the same way every month across ChatGPT, Perplexity, and Google AI Overviews, in sessions that carry no account memory. Each result is logged on a five-rung ladder (absent, cited, mentioned, recommended, recommended against), with who else was named and which sources built the answer. A citation does not establish a recommendation. We inspect the answer and its sources for each outcome, without promising a fixed timeline or progression.
How long before a GEO program shows results?
There is no fixed timeline or guaranteed citation. We repeat a defined set of queries and track citations, mentions, referral visits, and leads separately. Answers vary between runs, so we report the sample and trend rather than treating a single appearance as a durable result.
What does GEO cost at Growthr?
A flat-fee ladder: $99 strategy call, then $1,499 Boost for sites up to roughly 25 indexable pages (larger sites custom-quoted after the strategy call), which opens with the scored audit delivered within 48 hours of access and then implements the fixes, and an optional $199 per month Manage plan. The call credits into Boost, so call plus Boost totals $1,499. Net-new content production and the off-site authority program are quoted separately because both are ongoing.
Last updated
Find out what the engines
say about you today.
The $99 strategy call runs your buyers' prompts live, with you on the screen, and ends with the fix order for your site. It credits toward Boost.
Boost, with bookingPrices, platforms, and the free 22-check scanSEO agency: the Google half of search
Content production on top of the fix plan
Every Growthr price on one page
Compare Growthr engagement optionsScope, billing, and fit across retainer, advisory, and search servicesHow to rank in Google AI OverviewsWhat gets a page cited, and how to see in Search Console what overviews cost youAI-search guides and researchRead the methods, evidence, and practical guidesChatGPT Ads: the paid unit below the answer