Startups
Most startup marketing agencies sell one thing at one price and stretch it to fit. Growthr has three doors in, and which one you use depends on your paid spend: Clipper with no minimum, a flat-fee SEO and GEO ladder from $99, and the embedded growth team once spend passes about $20,000 a month. StellarFi and Trim both started at the embedded end; many companies start earlier.
Book a Discovery Call →The wrong shape of engagement is the most common startup marketing mistake: a retainer before there is spend to manage, or a freelancer stack when there is. The fit rule is simple and public.
Upload the content you already have (a demo, a launch video, founder clips), and hundreds of vetted clippers cut it into short-form for TikTok, Instagram, YouTube Shorts, and X. You pay only for verified views, at a fraction of the $30 to 60 CPMs common on Facebook and Instagram. No minimum budget. Brief to live in under five minutes.
Get found on Google and recommended by ChatGPT, Perplexity, and Google AI before you can afford to buy every visit. $99 strategy call, $499 audit in 48 hours, $1,499 implementation on sites up to roughly 25 pages, $199 a month to keep watch. Startups rarely have more pages than that.
Once paid spend passes roughly $20,000 a month, the embedded retainer fits: strategy and fractional CMO leadership, paid media on every channel, creative production and testing, analytics and attribution, and reporting, at $10,000 a month plus a flat 10% of media.
The embedded version of the playbook, the one that took StellarFi from launch to $2M ARR in 150 days.
Pixel and event mapping, conversion tracking, UTM architecture, and dashboards go in first. At a startup the first month's spend is the most expensive data you will ever buy; it should at least be measurable.
StellarFi launched across Meta, Google, TikTok, and Reddit at once and tested 50+ creative variations. Weekly creative sprints find what converts before budget scales, and the losers are cut on down-funnel data, not opinion.
Budgets scale channel by channel when cost per funded account or paying customer holds. StellarFi scaled spend 5x while cutting CAC 50%; the results powered its $15M Series A. Trim scaled from $5K a month to $50K+ a week at 126% ROAS.
One partner for the pieces that would otherwise be four vendors and two hires.
The measurement layer investors ask about, built before the spend it measures.
Meta, Google, TikTok, Reddit, Apple Search Ads, app networks, chosen per company on where the economics hold.
UGC-style video and static ads produced in-house and tested weekly, so creative is a lever instead of a bottleneck.
Conversion architecture, landing page optimization, and A/B testing frameworks, the way Trim's landing page was rebuilt.
A named owner of the growth number inside the retainer, with the team that executes.
Start with Clipper or the SEO and GEO ladder, graduate to the embedded team when spend is there. Plenty of clients do.
Embedded from launch to build the growth engine from scratch. Launched across Meta, Google, TikTok, and Reddit at once, tested 50+ creative variations, scaled spend 5x while cutting CAC 50%, and acquired 300K+ users. The results powered the $15M Series A.
Paid acquisition built from zero: full-funnel tracking, a rebuilt landing page, weekly creative sprints, and spend scaled from $5K a month to $50K+ a week at a sustained 126% ROAS on the way to 2M+ sign-ups and the acquisition by OneMain Financial.
Consumer fintech growth ahead of Truebill's acquisition by Rocket Companies for $1.3B, the largest exit in Growthr's client history.
Clipper: pay only for verified views, no minimum budget, CPMs in the low single digits. SEO and GEO ladder: $99 strategy call, $499 audit, $1,499 implementation, $199 a month Manage, each step credited into the next. Embedded growth team: $10,000 a month plus a flat 10% of managed media spend, the right fit once paid spend passes roughly $20,000 a month. Branding, web, lifecycle, and content are standalone projects on a custom quote. Everything is on the pricing page.
Detail on each door: Clipper, the SEO and GEO ladder, and the embedded growth team. The StellarFi and Trim case studies are the embedded door at work; the agency guide compares the models.
A startup marketing agency builds the customer acquisition function a company cannot hire for yet: measurement and attribution, paid acquisition, creative production and testing, landing pages and conversion, and the strategy and leadership above them. The useful version matches its engagement to the startup's stage rather than selling one retainer to everyone. Growthr has three shapes: Clipper with no minimum, a flat-fee SEO and GEO ladder, and an embedded growth team once paid spend passes roughly $20,000 a month.
Usually one of the pre-scale doors. Clipper turns content you already have into short-form distribution and charges only for verified views, with no minimum. The SEO and GEO ladder gets the site found on Google and recommended by AI engines for a flat $99 to $1,499. The embedded retainer becomes the right shape once paid media spend passes roughly $20,000 a month.
One that builds measurement before spend, optimizes to the down-funnel event investors care about, tests creative on performance data weekly, and scales budget only when unit economics hold. Growthr embedded with StellarFi from launch and took it to $2M ARR in 150 days with a 50% CAC reduction, results that powered its $15M Series A, and built Trim's acquisition from zero to 2M+ sign-ups at 126% ROAS ahead of its acquisition by OneMain Financial.
At Growthr the prices are public: Clipper is pay per verified view with no minimum; the SEO and GEO ladder is $99, $499, $1,499, and $199 a month; the embedded growth team is $10,000 a month plus a flat 10% of managed media spend. Traditional agencies typically charge a retainer plus 10 to 20% of ad spend for media management alone.
Yes, and that is the intended path. Start with Clipper or the SEO and GEO ladder, keep the measurement layer Growthr builds, and move to the embedded team when paid spend is there. The scope and timing are set on the discovery call.
Book a discovery call. Tell us your spend and your runway, and we'll say which shape fits, including if the answer is not us yet.