Case Study

From launch to $2M ARR
in 150 days

How Growthr embedded into StellarFi's team to build their growth engine from scratch, cut acquisition costs in half, and power a $15M Series A.

The Challenge

A product with massive potential.
No growth engine.

StellarFi's premise: build credit by paying the bills you already pay. But they needed to prove product-market fit, fast, before their runway disappeared.

No revenue engine

StellarFi was pre-revenue with no paid acquisition strategy, no funnel, and no attribution in place.

Unproven channels

Credit-building is a hard pitch. They needed to find the channels and messaging that would convert at scale.

Fundraise pressure

Results needed to be investor-ready. The growth metrics had to hold up in a Series A diligence.

Our Approach

Embedded growth.
From day one.

Phase 01

Foundation & Infrastructure

Built the full performance marketing stack: analytics, attribution, creative pipeline, and cross-platform ad accounts. Set up measurement before spending a dollar.
Phase 02

Rapid Channel Testing

Launched across Meta, Google, TikTok, and Reddit simultaneously. Tested 50+ creative variations with structured A/B frameworks to find winning messages within weeks.
Phase 03

Optimization & Scale

Doubled down on the channels and creatives that proved efficient. Scaled spend 5x while cutting CAC by 50% through continuous iteration and lookalike expansion.
Phase 04

Growth Loop & Fundraise

Built retention loops, referral mechanics, and reporting dashboards that told a clear growth story, directly fueling StellarFi's successful $15M Series A raise.

Results

Metrics that closed
a Series A

In under six months StellarFi reached a run rate that closed a $15M Series A.

$2M+

ARR in 150 Days

50%

CAC Reduction

300K+

New Users Acquired

$15M

Series A Raised

From launch to $2M ARRin 150 days

No revenue engine

Unproven channels

Fundraise pressure

From launch to $2M ARR
in 150 days