From launch to $2M ARR
in 150 days
Growthr embedded into StellarFi's team, built the growth engine from scratch, cut acquisition costs in half, and produced the numbers that closed a $15M Series A.
A product with real potential.
No growth engine.
StellarFi's premise: build credit by paying the bills you already pay. They had to prove product-market fit fast, before the runway ran out.
No revenue engine
StellarFi was pre-revenue with no paid acquisition strategy, no funnel, and no attribution in place.
Unproven channels
Credit-building is a hard pitch. The channels and the messaging that would convert at scale were still unknown.
Fundraise pressure
Results had to be investor-ready. The growth metrics had to hold up in Series A diligence.
Embedded growth,
from day one.
Four phases, each gated on what the previous one proved.
- Phase 01
Foundation and infrastructure
Built the full performance marketing stack: analytics, attribution, creative pipeline, and cross-platform ad accounts. Measurement went in before a dollar was spent.
- Phase 02
Rapid channel testing
Launched across Meta, Google, TikTok, and Reddit at the same time. Tested 50+ creative variations inside structured A/B frameworks to find the winning messages within weeks.
- Phase 03
Optimization and scale
Concentrated budget on the channels and creatives that proved efficient. Scaled spend 5x while cutting CAC by 50% through continuous iteration and lookalike expansion.
- Phase 04
Growth loop and fundraise
Built retention loops, referral mechanics, and reporting dashboards that told a clear growth story, which fed directly into StellarFi's $15M Series A.
What the first 150 days looked like.
The engine, in the order it was built.
Channels LaunchedWeek 1
Creative Variations TestedStructured A/B
Spend CurveThe creative that ran.
A sample of the StellarFi ads we produced and scaled across Meta, Google, TikTok, and Reddit.
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Metrics that closed
a Series A.
In under six months StellarFi reached a run rate that closed a $15M Series A.
"We would not have been able to accomplish what we've done without Growthr. It really does feel like they're embedded into our existing team."
Daniel KjellenCMO at StellarFi
Build the growth engine
before the next raise.
Tell us what you are working on. We will say what we would instrument first and which channels we would test.
