Own the ChatGPT answer
and the ad
below it.

A ChatGPT ads agency plans, launches, and manages paid campaigns in OpenAI's Ads Manager for a business. That covers account setup, conversion tracking through the Pixel, Conversions API, or a mobile measurement partner, campaigns built from the prompts buyers type, custom audiences, product feeds for retail, ad creative, bidding, and reporting tied to revenue. Growthr runs ChatGPT ads inside the same embedded retainer as every other paid channel, and its GEO program works on getting the brand named in ChatGPT's answer.

ChatGPT ads appear below a response, labeled as sponsored and visually separated from it. Each ad shows the advertiser's name and logo, a headline, a description, an image, and a link. OpenAI picks ads by expected relevance and outcomes, using the intent of the conversation, the ad's landing page and copy, the advertiser's context hints, and, when the user has ads personalization on, signals from their wider ChatGPT use. Ads are chosen in a relevance-weighted, second-price auction.

OpenAI began testing ads in ChatGPT in the United States on February 9, 2026. A focused pilot ran from February through April, after which OpenAI opened self-serve access through Ads Manager and expanded to more countries.

Ads appear for users on ChatGPT's Free and Go plans. Plus, Pro, Business, Enterprise, and Edu accounts do not get ads, and OpenAI does not show ads to accounts it identifies as belonging to people under 18. During the test, ads do not appear in the ChatGPT Atlas browser.

No. OpenAI states that ads run on separate systems from the chat model and that advertisers cannot shape, rank, or alter ChatGPT's responses. Being named inside the answer is earned through generative engine optimization (GEO), which Growthr runs as its own program.

ChatGPT ads are bought on three objectives: Views, billed per 1,000 impressions (CPM); Clicks, billed per click (CPC); and Conversions, billed per click or per 1,000 impressions, never per conversion. OpenAI recommends starting Clicks campaigns at a maximum bid of $3 to $5 per click, and sets a minimum daily budget that varies by billing currency. It publishes no performance benchmarks yet, so cost per customer comes from testing. Growthr's management fee is $10,000 per month plus 10% of managed media spend.

Sign up at ads.openai.com and complete account verification. Set up conversion tracking with the JavaScript Pixel or Conversions API. Create a campaign with an objective (Views, Clicks, or Conversions), countries, a budget, and dates, then ad groups with context hints and bids, then ads with a headline, description, image, and landing page. Every ad is reviewed by OpenAI before it serves. The objective cannot be changed after the campaign is created, so decide it first.

Yes, within limits. Ads match the context of the conversation rather than keywords, and campaigns can be limited by country and platform. Custom audiences built from emails, phone numbers, or Google Advertising IDs can include, exclude, or adjust bids for specific people. Inclusion and bid adjustments need at least 25,000 matched users, and OpenAI recommends 100,000; exclusions work at any size.

Yes. ChatGPT Ads integrates with the mobile measurement partners Adjust, Airbridge, AppsFlyer, Branch, Kochava, Singular, and Tenjin, so app installs and in-app events can be measured and used for optimization.

Self-serve Ads Manager is available when the legal entity that advertises and is billed is based in a supported country. As of October 2026 that includes the United States, Canada, the United Kingdom, most of Europe, Australia, New Zealand, Japan, Korea, India, Brazil, Mexico, and others. OpenAI's Ads Manager availability page has the current list.

Sponsored Agents are an ad format that lets a person open a conversation with an AI representative of a business inside ChatGPT. As of October 2026, OpenAI offers them only to selected advertisers in a limited alpha and is not taking early-access requests.

ChatGPT ads are paid placements below the answer, bought in Ads Manager. Generative engine optimization (GEO) is the work of getting a brand named inside the answer itself, which depends on whether ChatGPT can retrieve your pages and what other sources say about you. Growthr runs both and reports them separately.