Post a content brief. Hundreds of vetted creators cut it into short-form clips across TikTok, Instagram, and YouTube Shorts. You pay only for views that clear fraud review, at a fraction of paid-social CPMs, and the team behind $250M in managed ad spend runs the whole thing.
We run the campaign. You watch it happen in real time, on the same dashboard our team works from. Everything below is the actual product: the live overview, then campaign assets, content library, pacing, creator leaderboard, review queue, and payouts, shown on the Rockstar Games × CircoLoco Records campaign for Cloonee. Your campaign gets the same views on your own data, and the raw export goes into whatever your team already uses.
CircoLoco Records, the label Rockstar Games (Take-Two) launched, brought us two releases to seed across TikTok and Instagram. Their job was to make a sound trend. Yours might be a launch, a product, or a category nobody understands yet. The mechanic is identical: one strong source, hundreds of unique cuts, and payment only on verified views.
Clipper started in music, where the job is to make a sound trend. The same engine now runs for consumer brands, games, apps, and labels. See how it fits into a full music marketing plan.
A decade of growth and creative work for brands worth $5T+ in combined market cap, backed by $250M+ in managed ad spend.
Fans and creators already clip trailers, podcasts, live moments, and product reactions every day. That reach is untracked and unpaid. Clipper is the distribution layer: we curate your library with you, our creator network cuts it into hundreds of unique clips, and every one of them points where you want the viewer to go, at a fraction of the cost per view you pay on Meta.
Every clip is native to the platform and links to your listing, app, or page. The viewer acts without leaving the app, and the view is attributed either way.
Trailers, podcast appearances, interviews, live footage, key art. No new production is needed to launch. You upload once and the network cuts from it.
Hooks that win on clipping go to whoever runs your Meta and TikTok ads, with the numbers to back them. Cheap reach first, then scale what worked.
Clipping fails when a hundred clippers post the same clip and the platform downranks all of them. It works when the library is curated into lanes and no two posts are the same edit. These are the four lanes most campaigns run at once.
Podcast mentions, press, expert guests: the moments other people said it for you. Cut short, captioned properly, no two edits alike.
Founders and experts explaining what the product does and why it is worth the price. Longer holds, on-screen stats, and the must-have facts you set.
The face on a first try, the line that stops the scroll. Reactions, first tries, and UGC from creators who actually use the product.
Live clips, gameplay, trailers, behind the scenes. The lane that carries launches, drops, and releases.
Your library is the starting point, not the ceiling. Our creative team and the creator network produce what doesn’t exist yet, briefed on the lanes above and tested the same way.
Creators filming first tries, honest reactions, and day-in-the-life use. The pattern interrupt you can’t cut out of a podcast, made on purpose.
Photo carousels and text-over-image posts, the format quietly beating video on TikTok for education and cost per view. Cheap to make, fast to iterate.
A winning hook rebuilt with new captions, new openings, and new pacing, so the concept keeps running long after the first edit burns out.
We don’t post a hundred clips and hope. We start from a quarter-billion dollars of creative data and what you already know works, agree on a small set of concepts with you, read the numbers, and scale the ones that win. Clipping usually goes wrong the same way: a hundred boring clips, captions by someone who didn’t understand the brand, nobody asking for feedback. Growthr sits between the brand and the clipper so that never happens.
We start from your library and our data, add our own cuts, and lock 3 to 5 opening concepts with must-haves and guidelines. You approve the starting set, not every post.
Vetted creators cut and amplify. Dedicated brand pages where it helps, broad clipper pages for reach. Every post is a unique variation, traced back to its source.
Submissions clear our review queue and bot detection, and you pay for real reach only. Every batch is read against the last one: winning hooks get more budget and more cuts, losers get retired.
Clipper just shipped a platform rebuild. The next releases answer the two questions brands ask first: can I approve before anything posts, and can I trust the audience data. Here is what is live, what is weeks out, and what is in beta, so you can plan a flight around it.
Creators submit the cut, you leave comments and request changes, and nothing goes live until you approve it. Built for teams that work storyboard-first.
Audience demographics pulled straight from TikTok through its approved API, not screenshots. See how much of a creator’s audience matches your buyer before they clip a thing.
Three ways to run a campaign now: pay per verified view, put your best clippers on retainer to build brand-owned accounts that get handed over to you, or pay specific pages per post.
Link tracking that follows a viewer from the clip to your site to checkout, day by day. In beta with a few agencies now.
Every submission checked for the right audio, talking points, title, and tags, plus sentiment scoring and a new bot-detection partner, before a cent is paid out. Included, no extra fee.
Slideshows, UGC with or without a face, YouTube long-form, and static posts on large accounts, alongside cost-per-click and cost-per-conversion campaigns next to pay-per-view.
Most clients start with one capability, then pull us into the rest. Same embedded team, one point of contact, and what clipping teaches us feeds everything else.
Full-funnel paid on Meta, TikTok, and Google, run by operators. Winning hooks from clipping go straight into the ad account.
Performance marketing →A creative department behind 5,000+ tested ads. Reaction, first-try, and day-in-the-life formats produced to brief.
Creative production →Curated creator partnerships, run through the same Clipper dashboard, for when a campaign needs a face as well as reach.
Influencer marketing →
Email and SMS flows, subscription and offer tests, win-back for lapsed customers. Built on what the clips bring in.
All services →Shop, marketplace, DTC, and retail in one view. Incrementality, not last-click.
All services →Clipper is priced on performance, so budget maps directly to real views. You set the parameters, we build the offer that clippers actually pick up, and anything unspent comes back to you.
The ceiling for the flight. We release it in batches against what the data says, not in two days.
The ceiling you pay per thousand verified views. Effective CPM usually lands under it as volume builds.
Caps what one viral post can take from the pool, so a breakout clip pulls your effective CPM down instead of draining the budget.
The $499 onboarding covers the kickoff workshop and strategy session, the audit of your library, the campaign build, and the creator briefing, and it is charged once. What a flight returns depends on the CPM ceiling you set and where the marketplace lands, and we model that with you before launch. The fee scales with campaign size: 15% on most campaigns, 10% on larger ones. Custom UGC production is scoped separately. No monthly retainer and no minimum budget.
Reserve the workshop below. The $499 onboarding is charged when you book, and the paperwork and campaign parameters follow the same day.
Beforehand, share a folder of your content with us and tell us anything we must never say or show. On the call we go through it and lock 3 to 5 opening concepts.
The offer goes in front of clippers within a day. We invite the creators we want on it directly.
Clips start posting in 3 to 5 days, with an early read on which lanes and hooks are working.
We scale the winners, cut the rest, and hand the hooks to your paid team, in batches rather than one hundred-video dump.
Each flight starts from the last one’s data. Winning lanes get more budget, new creative goes in on top, and the library keeps growing.
Book the kickoff workshop and we’ll get to work. The $499 onboarding covers the session, the audit of your library, and the campaign build, and it’s charged once when you book. Earliest slots are three days out so we come in prepared.
A clipping marketplace connects brands and creators: a brand uploads content, independent creators cut it into short-form clips and post it to their own accounts, and the brand pays based on verified views. Clipper is Growthr’s version of this model, run as a fully managed service.
Campaigns run on a CPM in the low single digits, compared to the $30-60 CPMs common on Facebook and Instagram. You set a budget, a target CPM, and a maximum payout per video, and payment only triggers once a clip’s views are verified and clear fraud review. There’s no cost for clips that don’t perform, and unspent budget comes back to you.
A one-time $499 onboarding covers the kickoff workshop, the audit of your content library, the campaign build, and the creator briefing. Growthr then takes a 15% fee on campaign budget, 10% on larger campaigns. No monthly retainer and no minimum budget; creators are paid per verified view.
Every submission goes through a managed review queue and a bot-confidence scoring engine before payout. We check engagement patterns, requirement compliance (audio, talking points, tags, links), and optionally audience verification, so you pay only for real, verified reach.
Primarily TikTok and Instagram, with support for YouTube Shorts. Campaigns can mix platforms, and audience targeting can be set by region, age band, and gender.
You retain ownership of the source content you upload. Clip usage rights are defined per campaign, submission rules are enforced before a clip is approved, and brand-owned clipping accounts built on retainer are handed over to you.
Traditional influencer marketing pays a fixed fee per creator regardless of outcome. Clipper is performance-based: you pay only for verified views, campaigns run through a live dashboard rather than a spreadsheet, and Growthr manages concept selection, onboarding, review, and payouts end-to-end.
No. Clipper works with content you already have: trailers, podcast appearances, interviews, behind-the-scenes footage, live moments, key art. When a lane needs creative that doesn’t exist yet, our creative team and the creator network produce it to brief.
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