Post a content brief. Hundreds of vetted clippers turn it into short-form clips across TikTok and Instagram. You pay only for views that clear fraud review, at an estimated $2-3 CPM.
Start a Campaign →Fans and creators clip trailers, live moments, and key art every day. The content spreads organically, but it's untracked and unpaid. Clipper turns that organic behavior into a managed, measurable channel that you control and pay for on performance.
Clipping is a reach play. The goal is getting your content in front of millions of people who would never click a pre-roll ad, at a cost that makes it viable for almost any campaign.
No new production needed. Trailers, BTS footage, live moments, key art — whatever assets exist, clippers can work from. You upload once, the marketplace does the rest.
Unlike organic virality, Clipper campaigns are tracked from day one. Every view, every clip, every post is attributed back to the campaign in a live dashboard.
Growthr runs the full campaign — clipper onboarding, content review, fraud screening, and payouts are all handled for you. It's a marketplace, not hand-holding: you set the brief and the budget, we run the mechanics.
Upload trailers, clips, key art, or live footage, and set your CPM target, budget, and platforms. No production required beyond what you already have.
Hundreds of vetted TikTok and Instagram clippers react, cut, and post short-form clips from your brief. Every post is tracked back to the source asset from the moment it goes live.
Every submission goes through review and bot-detection scoring. Payment only triggers on verified, real audience reach — nothing else costs you a dollar.
Real-time visibility into total views, effective CPM, pacing versus plan, and flagged content — live from day one, not two weeks after the campaign closes. No client rosters, no partner lists, just your own campaign data.
Set your CPM target and see projected views update in real time as you configure the campaign.
Choose TikTok, Instagram, and YouTube Shorts. Mix platforms within a single campaign.
Target by region, age band, and gender. The clipper pool filters to match automatically.
Set min and max payout per post so spend stays predictable regardless of view spikes.
Require specific caption tags, songs, bio links, or keywords, enforced automatically at submission.
Complete history per clip: every approval, payout, and verified view count on record.
Every submission lands in a review queue with full context: engagement stats, bot-confidence score, requirements check, and (optionally) audience verification before a single dollar moves.
Every submission is scored for bot risk before it reaches your review queue.
Approve, reject, or flag any submission in a single click. No spreadsheets.
Automatic flags on submissions that exceed your risk threshold.
Captions, songs, keywords, and bio links checked automatically on every post.
Require audience screenshots before payout to confirm the clipper's audience matches your target.
Every payout traced to a specific post and verified view count.
Clipping doesn't convert like a direct-response ad, and that isn't the point. At this CPM, it doesn't have to — even at a lower engagement rate, the reach math beats standard paid social.
Ten million views at $3 CPM costs $30,000. You pay only for views that clear our fraud detection, so budget goes further and every dollar is traceable.
At $20 CPM, the same $30,000 buys 1.5 million impressions. Ad fatigue is high, creative feels like advertising, and engagement rates rarely justify the cost.
A clipping marketplace connects brands and creators: a brand uploads content, independent creators cut it into short-form clips and post it to their own accounts, and the brand pays based on verified views. Clipper is Growthr's version of this model, run as a fully managed service.
Campaigns run on an estimated CPM of $2-3, compared to $15-30 for standard paid social. Clients set a budget and target CPM, and payment only triggers once a clip's views are verified and clear fraud review. There's no cost for clips that don't perform.
Every submission goes through a review queue and a bot-confidence scoring engine before payout. Growthr checks engagement patterns, requirement compliance, and optionally audience verification, so clients pay only for real, verified reach.
Primarily TikTok and Instagram, with support for YouTube Shorts. Campaigns can mix platforms, and audience targeting can be set by region, age band, and gender.
Clients retain ownership of the source content they upload. Clip usage rights are defined per campaign, and submission rules are enforced automatically before a clip is approved.
Traditional influencer marketing pays a fixed fee per creator regardless of outcome. Clipper is performance-based: you pay only for verified views, campaigns run through a live dashboard rather than a spreadsheet, and Growthr manages onboarding, review, and payouts end-to-end.
No. Clipper works with content you already have — trailers, behind-the-scenes footage, live moments, key art. You upload existing assets and clippers work from them; no new production is required to launch.
We'll build a custom campaign plan: CPM target, estimated clipper pool size, and projected reach based on your assets and budget.