Growthr Music Book a Call →

1B+ views for labels and artists.

Record pushes, creative production, and web products, from strategy through distribution. The same team shot OVO's biggest post ever, sent Cloonee's XTC to #1 overall on Beatport, and ran campaigns for Insomniac, Circoloco, and Kitsuné.

Book a Call → See the work ↓

Growthr's music campaigns have driven 1B+ social views, multiple Beatport #1s, and 100K+ audio uses for labels and artists, and the OVO x Keinemusik drop sold out in 60 seconds.

Multiple
Beatport #1s
100K+
Audio Uses
60s
OVO Drop Sellout
Labels & Artists
OVO
Kainai Music
Cloonee
Insomniac Records
Circoloco Records
Kitsuné Musique
Hellbent
VOD

You start with $250M in data.
Before the first clip goes live.

The most valuable thing we bring isn’t a channel. It’s strategy, built on a quarter-billion dollars of spend we’ve already run.

Every artist and label we take on plugs into that engine on day one. Before a single dollar goes out, a decade of pattern-matching across releases, genres, and platforms already tells us which formats, hooks, and pages tend to win, and which quietly burn budget. You’re not paying us to guess. You’re paying for the pattern.

Clipping Media Buying Creative Audio Engineering Culture Pages Playlisting Web & Product Analytics AI & Automation Your Roster
$250MDATA ENGINE
$250M
In managed spend, distilled into benchmarks
5,000+
Creatives tested to find what wins and what burns budget
1B+
Views generated for artists and labels
Day 1
When the whole engine, and its data, becomes yours

Every post. Every view.
Every dollar.

Every release we run sits on Clipper, the clipping platform we built. You watch the campaign as it happens: which clippers posted, what each clip cost per thousand views, what the audio is doing, and where the budget went. Not a monthly PDF. The same screens we work from.

Clipper · Live Overview
LAST 30 DAYS · ALL PLATFORMS
Clipper Overview
Last 30 days · TikTok + IG + YTLive
↑ Views +22% ↓ eCPM −9% ↑ Audio Uses +31%
VIEWS
 
↑ +22%
SPEND
 
On pace
EFF. CPM
 
↓ −9%
POSTS LIVE
 
↑ +31%
CREATORS
 
↑ +12%
AUDIO USES
 
↑ +31%
LAST 30 DAYS · DAILY VIEWS + EFFECTIVE CPM
400K180K60K $7$5$3 Day 1Day 10Day 20Day 30
Campaign Assets
Content Library
Campaign Pacing
Creator Leaderboard
Managed Review Queue
Transparent Payouts

Campaigns that chart.
Drops that sell out.

Release pushes, drops, and shows for OVO, Keinemusik, Cloonee, Insomniac, Circoloco, and Kitsuné. Every number below comes from the campaign it sits next to.

OVO × Keinemusik

Shot the creative for the debut of the OVO × Keinemusik merch collection. Result: OVO's biggest social post of all time, the drop sold out in 60 seconds, and Drake reposted. We also ran the campaign for Keinemusik's first Brooklyn Mirage show, driving awareness and ticket demand right up to the door. Read the full OVO × Keinemusik case study →

#1
OVO Post Ever
60s
Sold Out
Keinemusik Times Square Times Square Billboard
OVO × Keinemusik shoot OVO × KM Shoot
OVO repost #1 OVO Post Ever
Drake repost Drake (champagnepapi) Repost

Creative ProductionPhoto + VideoContent StrategyEvent Promotion

Cloonee

Blitz strategy across every tastemaker and culture page at once, layered with viral formats timed to release. XTC hit #1 overall on Beatport within days, driven by organic-feeling influencer seeding at scale. 36,000+ TikTok audio uses, the highest organic adoption we've run on a single release.

36K+
Audio Uses
#1
Overall, Beatport
10M+
Views
Cloonee #1 Beatport #1 Overall, Beatport
36,000+ audio uses 36K+ Audio Uses, TikTok

Social PromotionTastemaker SeedingViral / Meme ContentPaid Ads

Kitsuné Music

Marketing for a remix of Modjo's "Lady (Hear Me Tonight)" on Kitsuné Music. Kitsuné is the French label that turned electronic music into a fashion crossover. The track hit #1 Afro House and #2 overall on Beatport. 26M+ views off coordinated tastemaker seeding, culture pages, and paid amplification.

Sparrow & Barbossa, Koshi, Daymaan

#1
Afro House
#2
Overall, Beatport
26M+
Views
Beatport #2 #1 Afro House, Beatport

IG SeedingCulture PagesViral ContentPaid AdsPlaylisting

Insomniac Records

Full push for Nterini 2.0 across influencer seeding, viral content, paid ads, and playlisting. Hit #1 Afro House, #2 overall on Beatport. Ten million in reach across Instagram and TikTok, multiple individual posts cleared one million views each. Coordinated content tailored to each platform, all running at once.

Luch & Sparrow & Barbossa ft. Fatoumata Diawara

#1
Afro House
#2
Beatport Overall
10M+
Total Reach
Nterini TikTok TikTok

Influencer SeedingViral ContentPaid AdsPlaylisting

Circoloco Records

Two campaigns across Circoloco Records, the iconic Ibiza label born from DC-10. You Go EP and Float, both seeded simultaneously across the deep house and Afro house culture-page network. 16M+ views on You Go and continued across Float for 20M+ total.

20M+
Views
400K+
Likes
You Go EP, Circoloco Records You Go EP
Float, Circoloco Records Float

Social PromotionTastemaker SeedingContent Strategy

Built inside the team.

Music videos, album artwork, and full label identities. What we ship when the brief is the work itself.

VOD: Miracle

Full creative for VOD's Miracle release: music video, album artwork, brand. Concept, shoot, post, delivery, all inside the team.

Music Video & Album Art

Ben Z, Sparrow & Barbossa, Dr. Chaii Bantu, Neel

Miracle Album ArtworkAlbum Art

Music VideoAlbum ArtworkBrandingMarketing

Travis Scott: Astroworld

Eight weeks developing the proposed visual direction for the official Astroworld album artwork, working directly with Travis Scott's creative team. Final contender before the project went another way. Shown here as a standalone piece.

Travis Scott Astroworld, proposed album artwork

Art DirectionAlbum ArtworkCreative Development

Tortuga Records

Full visual identity for an electronic and house label representing artists worldwide across Afro, Latin, and tropical house. Turtle-globe mark, designed to feel as at home on a Cape Town poster as it is on a Berlin sleeve.

w/ Rose Garden Creative

Tortuga Records, Rio de Janeiro hero Visual Identity, Tortuga Records
Tortuga logo stickers on palm leaves Logo System
Tortuga Records brand color system Brand System: Seafoam, Sand, Coral
Tortuga Records vinyl cover Vinyl Packaging
Tortuga Records event branding Cape Town Event Branding, Cape Town
Early hand-drawn turtle icon sketches Early Sketches
Logo exploration grid with selected mark circled Logo Exploration
Poster design explorations Poster Explorations

Visual IdentityLogo DesignDesign SystemVinyl PackagingEvent Branding

Full-service,
or one track at a time.

Eight disciplines, one team. Run the full stack together, from creative through distribution, or engage a single service.

Advertising & Paid Media

We manage and optimize paid campaigns end to end across Facebook, Instagram, TikTok, YouTube, and Google, and back every campaign with weekly reporting and creative performance insights.

Content & Creative Direction

We set the content strategy and publishing calendar, oversee shoots and the video and photo team, and hold creative direction so the brand stays cohesive across everything that ships.

Branding, Design & Merch

We build visual identities and brand systems, design release artwork, campaign visuals, and merch, and art-direct launches and events from concept through delivery.

Release & Music Marketing

We plan rollout strategy for singles, EPs, and albums, then execute it through playlisting, influencer campaigns, and trending-audio pushes, coordinating with the label and tracking performance throughout.

Event & Promoter Marketing

We liaise directly with promoters and venues, run ad campaigns for shows and tours across all platforms, and monitor ticket sales through to post-show content.

Social Media & Community

We handle posting, scheduling, and engagement across platforms, run influencer and viral content campaigns, and build brand voice, storytelling, and fan community over time.

Product Builds & Experiences

We design and build brand sites, microsites, and campaign landing pages, along with interactive web experiences, creative tools, and full app and product development.

Reporting & Communication

We deliver weekly reports across ads, socials, and campaigns, keep an always-on point of contact, and send real-time updates plus post-campaign recaps.

The internet, for music.

Interactive experiences, brand sites, and digital products that actually get shared. Available as a standalone project or part of a full-service engagement alongside campaigns and creative direction.

Revolo: TEIL2. Try It in Your Browser

Brand and product site for Revolo's TEIL2 effects pedal. Visitors can play the pedal live, hearing exactly how it sounds before they buy.

Brand SiteProduct Storytelling

Play Runaway: Interactive MPC

Browser-based AKAI MPC 2000XL emulator that lets you play Kanye's "Runaway" with your hands. No controller needed. Hand tracking via webcam.

InteractiveHand TrackingAudio

View Live →
Drake Iceman interactive experience
Drake Iceman: Iceman Yourself

Interactive experience built around the Iceman concept for Drake. Generate original Iceman visuals with physics-based animation and original sound design.

InteractivePhysics / WebGLSound Design

View Live →
YE: Tour 2026

Concert tour site for Ye, designed to feel like the room itself. Built for the announce, not the press release.

Site DesignStorytellingWebGL

Play Around the World: Daft Punk MPC
Daft Punk: Interactive MPC

Same hand-tracking interface, new pack. "Around the World" chopped onto the pads. Play it via webcam.

InteractiveHand TrackingAudio

View Live →
Play Father: Ye MPC
Ye: Father Stretch My Hands, Interactive MPC

The MPC series, loaded with Ye's "Father Stretch My Hands." Hand-track via webcam, finger-drum in the browser.

InteractiveHand TrackingAudio

View Live →

Questions,
answered.

What does Growthr's music division do?

Growthr runs marketing and creative for labels and artists: release campaigns, paid media, influencer and tastemaker seeding, creative production, branding and merch, event promotion, and web products. Engage the full stack or a single service.

What results has Growthr driven for music clients?

Growthr's music campaigns have driven 1B+ social views and multiple Beatport #1s. Cloonee's XTC hit #1 overall on Beatport with 36,000+ TikTok audio uses, and the OVO x Keinemusik drop became OVO's biggest social post ever and sold out in 60 seconds.

Which labels and artists has Growthr worked with?

OVO, Keinemusik, Cloonee, Insomniac Records, Circoloco Records, Kitsuné Musique, Hellbent, and VOD, plus album art direction developed with Travis Scott's creative team.

How much does music marketing with Growthr cost?

Full-service engagements start at $10,000 per month plus 10% of managed media spend. Single-service and per-project scopes are quoted separately. Full details are on the Growthr pricing page.

How fast can a campaign start?

Tell us about the release and we come back with a plan, a budget, and a timeline within a week. Release campaigns can go live within days once assets are in hand.

Ready when
you are.

Tell us about the release. We'll come back with a plan, a budget, and a timeline within a week.

Book a Call → [email protected]