Precision markets.
Research-grade growth.
How Growthr ran a controlled, geo-targeted field experiment across three priority markets, turning paid acquisition into durable research signal for JPMorgan Chase.
A field experiment,
not just a flight.
JPMorgan Chase needed a controlled, measurable market activation. Every signup had to feed a standardized research layer, producing clean, comparable insights across regions without time or seasonality muddying the data.
Geo precision at scale
Activating specific communities across three distinct regions, each with its own demographics, media costs, and engagement patterns.
Research-grade acquisition
Every new member had to flow into an immediate post-acquisition research survey, which took tight coordination between growth, product, and analytics.
Durable infrastructure
Building tracking, events, and survey infrastructure that outlived the campaign, turning a targeted flight into a repeatable engine for future funder-backed initiatives.
Three markets.
One methodology.
The same playbook ran three times. Each market had to reproduce the one before it before spend moved on.
Proof of concept and calibration
Launched precision-targeted campaigns across Georgia with controlled audience segments. Achieved above-benchmark signup conversion while calibrating the post-acquisition research survey flow. Established baselines for cost efficiency and deep funnel performance.
Replication and research validation
Replicated the Georgia playbook in Alabama to validate cross-market consistency. Maintained above-benchmark signup rates while scaling spend. Confirmed the research survey infrastructure produced clean, comparable data across regions.
Scale and infrastructure lock
Expanded to the DMV region with optimized targeting. Achieved the strongest deep funnel performance across all markets. Locked in the JPMC DMV Survey tracking/event infrastructure as a permanent, repeatable asset for future funder campaigns.
Cross-market performance
at a glance.
Signup rate and BAC rate by region. Georgia set the baseline, Alabama reproduced it, and the DMV posted the strongest deep funnel performance of the three.
Market comparisonConversion rates by regionSignup rate held above benchmark in Georgia, Alabama, and the DMV. The DMV posted the strongest BAC rate of the three markets.
The aggregate funnel.
Combined conversion efficiency across the three markets, from ad click to completed research survey.
Aggregate funnelCombined conversion efficiencyAd to click: benchmark plus. Click to signup: above target. Signup to BAC: top quartile. BAC to surveyed: integrated.
Deployment sequence.
Phased market activation over the campaign lifecycle: Georgia first, Alabama overlapping the Georgia wind-down, then the DMV through to the end of the flight.
Deployment sequencePhased market activationGeorgia launched in April, Alabama followed from late April through mid-June, and the DMV ran from mid-June through July.
Repeatable precision
across every market.
Across three distinct geo-targeted markets, we maintained consistently above-benchmark signup rates and strong deep funnel conversion, which proved the methodology holds across regions. The infrastructure we built now serves as a permanent asset for SaverLife's future funder-backed campaigns.
Turn acquisition
into intelligence.
Tell us the markets and the research question. We will say how we would instrument the flight so every signup produces a comparable data point.
