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Driving financial health
across Philadelphia
How Growthr powered a hyper-targeted digital campaign to reach low-to-moderate income residents across 45+ zip codes, connecting community members to savings tools and financial health resources.
Place-based growth in a
precision market
Wells Fargo Foundation wanted to deepen its financial health investment in Philadelphia through hyper-targeted outreach to LMI communities across specific neighborhoods. The challenge: drive meaningful member acquisition in a tightly geo-fenced market.
Hyper-local targeting
Reaching residents across 45+ specific Philadelphia zip codes, from North Philly to Southwest, without the luxury of broad audience targeting.
Financial inclusion
Engaging underserved communities with a savings-first message, bridging the gap between financial tools and the people who need them most.
Funder alignment
Meeting Wells Fargo Foundation's place-based strategy goals while maximizing community impact and delivering compelling storytelling opportunities.
One city, fenced
to the zip code.
Seven neighborhoods inside the fence, and one Grand Prize at the end of the challenge.
Geo-Fenced Audience45+ zip codes
Savings ChallengeEnterprise Center PhiladelphiaParticipation climbed
for 26 days.
Savings Challenge engagement across the 26-day Philadelphia Savings Challenge, indexed to the peak day.
Savings Challenge engagementDay 1 to Day 26, indexedPrecision targeting.
Community impact.
Four phases, from the audience map to the award ceremony.
Audience architecture and geo-mapping
Mapped 45+ Philadelphia zip codes across seven distinct neighborhoods. Built custom audience segments targeting LMI residents within precise geographic boundaries, layering demographic and behavioral signals to maximize relevance.
Multi-channel campaign launch
Deployed geo-fenced digital ads across Meta platforms with Wells Fargo co-branded creative. Directed traffic to a custom landing page featuring WF branding and a clear path to SaverLife membership.
Savings Challenge activation
Launched a 26-day Philadelphia Savings Challenge with a $15K prize pool, including a $5,000 Grand Prize. Built a custom dashboard race tile and engagement loop to drive savings behavior and account linking.
Community impact event
Partnered with Wells Fargo to host a Super Saver Award ceremony at Enterprise Center Philadelphia, a press event alongside the Mayor's office, celebrating the Grand Prize winner and amplifying the campaign's community impact.
Reach a market
down to the zip code.
Tell us where your audience lives. We will say how we would fence it, what we would send them, and what we would measure.
